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Senior Creative Manager(m/w/x)

Franke Management AG
Aarburg

You will lead the creative direction and manage the team, ensuring the brand's visual identity aligns with strategic marketing goals while collaborating with various departments to create cohesive messaging.

Anforderungen

  • •7+ years of experience in branding
  • •Strong strategic and conceptual thinking
  • •Proven track record in visual identity systems
  • •Experience in leading creative teams
  • •Solid background in producing design and content
  • •Experience in B2B and/or B2B2C environments
  • •Proficiency in Adobe Creative Cloud and Figma
  • •Excellent organizational and project management skills
  • •Strong communication skills and proactive mindset
  • •Fluency in English; German or additional languages are a plus

Deine Aufgaben

  • •Own and evolve the brand's visual identity.
  • •Lead creative direction for global initiatives.
  • •Manage and develop the Creative Team.
  • •Translate marketing goals into creative concepts.
  • •Oversee visual brand assets across all media.
  • •Act as brand guardian for the division.
  • •Collaborate with cross-functional marketing teams.
  • •Ensure operational excellence in creative processes.

Deine Vorteile

Innovative family business
International marketing team
Flat hierarchies
Modern work culture
Flexible working hours
Home office possibility
GAV Swissmem membership
40-hour work week
At least five weeks vacation
Free parking
Direct train station access
Coffee4free
Staff restaurant

Original Beschreibung

## Your responsibilities * Own and evolve the brand’s visual identity (CI/CD) and design principles, ensuring consistency with group-level guidelines while tailoring them to divisional needs. * Lead creative direction for major global initiatives including campaigns, product launches, and events. * Manage and develop the Creative Team, fostering performance, professional growth, and clear role definition. * Translate strategic marketing goals into impactful, channel-appropriate creative concepts and content. * Oversee all visual brand assets across print, digital, video, and physical environments, including tools and templates. * Act as brand guardian for the division, supporting regional teams with guidance, templates, and feedback to ensure consistent and market-relevant brand application. * Collaborate cross-functionally with the Coffee Systems Global Marketing Team (Regional Marketing Managers, Product Marketing, Marketing Communications, Digital Marketing) and our Sales organizations to ensure customer-centric, brand-aligned visual messaging. * Ensure operational excellence in creative processes, including budget and timeline management, asset governance (licensing, archiving), and stakeholder coordination. ## Your skillset * 7+ years of experience in branding, visual design, or creative direction – either in-house or on the agency side * Strong strategic and conceptual thinking, paired with hands-on execution skills * Proven track record in developing and managing visual identity systems (CI/CD, brand guidelines) * Experience in leading creative teams – both internal and external (agencies, freelancers) * Solid background in producing design and content across various formats (e.g. print, digital, video, trade shows) * Experience in B2B and/or B2B2C environments, ideally within a multinational context * Proficiency in tools such as Adobe Creative Cloud, DAM systems, and Figma (or equivalent) * Excellent organizational and project management skills * Strong communication skills and a proactive, ownership-driven mindset * Fluency in English; German or additional languages are a plus ## Our offer * We are an innovative family business in a future-oriented and globally growing market * We are a great, internationally positioned marketing team * We have flat hierarchies as well as sales, marketing, production and R+D in one location * We have a modern work culture with flexible working hours and the possibility of home office * We are a member of GAV Swissmem (40-hour week / at least five weeks vacation per year) * We offer free parking and direct access to the train station (Aarburg-Oftringen) * We offer perfect Coffee4free, our own staff restaurant and much more...
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