In this role, you will focus on building partnerships with publishers and driving sales through effective outreach and relationship management. You will actively engage in lead generation and market monitoring while meeting performance targets.
Anforderungen
- •5+ years of experience in publisher acquisition
- •Ability to ideate and innovate strategies
- •Business development experience and networking
- •Knowledge of monetization opportunities and revenue models
- •Experience with Native Players is an added benefit
- •Experience with publishers and media groups from Germany
- •Strong understanding of revenue generation strategies
- •Knowledge of client interaction approaches
- •Fluent English, Native German
- •Bachelor’s/Master’s degree
Deine Aufgaben
- •Collaborate with HODs and Account Management teams.
- •Engage with various publishers to establish partnerships.
- •Sell to Premium Publishers, including T1, T2, and Editorial types.
- •Complete daily tasks such as calling potential publishers.
- •Conduct online and offline meetings and send emails.
- •Update HubSpot and communicate internal support needs.
- •Maintain long-term relationships with closed partners.
- •Meet monthly, quarterly, and annual sales targets.
- •Perform according to assigned KPIs regularly.
- •Utilize product strengths to create custom proposals.
- •Apply strategies for client attraction and retention.
- •Monitor market changes and report insights to the team leader.
- •Build and maintain relationships with clients and AdTech entities.
- •Organize client processes to maximize revenue and minimize losses.
- •Conduct lead generation using tools like Similar Web and Alexa.
- •Evaluate ad placement, rates, and formats for various tiers.
- •Create documents such as presentations and business proposals.
- •Facilitate the generation of innovative ad types and features.
- •Represent the company at industry events and conferences.
Original Beschreibung
## Publisher Acquisition Manager (AdTech, Germany)
We are looking for a proactive Publisher Acquisition Manager to continue affiliating publishers for the EMEA region (German market).
**What You'll Do:**
* Work with HODs, Account Management, and other corresponding teams
* Deal with all types (with focus on Premium) of publishers to close on the possible partnership
* Sell to Premium Publishers like T1, T2 and Editorial Publishers
* Complete Daily Tasks assigned like Calling to potential publishers, conduct online as well as offline meetings, emails, HubSpot updation, inform internally on help required to close the deals and keep in touch with the closed partners to help and maintain the long-term association
* Achieve Monthly, Quarterly and Annual Targets
* Perform as per the KPI assigned on a periodic basis
* Use our product strengths and product specifics to create custom proposal of solutions to Clients and publishers
* Use workable knowledge about strategies of Clients attraction and retention
* Monitor market changes and proactively inform team leader on any business/competitor/partner news and all upcoming circumstances (e.g. global/regional demand/cpc drop) and other issues that can affect the publisher's revenue (for example: government checking, publishers merge, social traffic decreasing because of new algorithms, emergence and market entry of the new competitors, etc.)
* Develop and maintain close and effective relationships and networks with both existing and potential new clients in the region, as well as different types of AdTech related entities
* Organize working process with Clients with aim to maximize our revenue and minimize losses for the company
* Perform lead generation activities, ability to use various lead generation tools like Similar Web, Red Volcano, Alexa, Publicwww etc. Business awareness of creating the pipeline of priority websites for different client Tiers
* Perform evaluation of priority ad placement, rates, formats of the ads considering website layout for all Tier types
* Create necessary documents: presentations, financial and business proposals (approved by team leader), commercial offer letters, non-exclusive agreements on Revenue Share basis
* Facilitate idea generation of new ad type and formats/features that can be interesting to the local Internet advertising market. Share interesting and new competitor formats.
* Represent the company during important industry events. Target and attend conferences in order to sign new partners and/or to solidify existing relationships. Support other partnership activities as needed.
## Requirements
**Who you are:**
* 5+ years of experience in publisher acquisition, and development
* Ability to ideate and innovate the Publisher Acquisition strategies and adaptability as per market dynamics
* Business development experience and a great network within the native and publisher industry
* Knowledge of various monetization opportunities for the publishers, and revenue models, market understanding, competition mapping, Native Advertising Technology and its possibility and limitations
* Experience with Native Players will be an added benefit
* Experience with working with publishers, content websites, media groups, app developers, tech companies and networks from Germany. Good relationship with publishing market and strong network
* Familiar with publishers' strategy, business operations/model and their main challenges and 'pains'. Strong understanding of revenue generation strategies/action plans from the technology partner/vendor side. Knowledge of the publishers ecosystem in the market of the respective GEO
* Knowledge of dedicated approaches on how to work with clients from appropriate categories and traffic sources
* Fluent English, Native German
* Bachelor’s/Master’s degree.
**Will be a plus:**
* Experience with AdTech/MarTech
* Prior experience with any well-known native platform, Ad Serving platforms, Publisher alliance, Programmatic monetization
* Knowledge and experience with Analytics platforms and tools.