Wolters Kluwer Tax & Accounting Deutschland GmbH
Product Marketing Manager(m/w/x)
Vollzeit
mit Homeoffice
Berufserfahren
Keine Angabe
Garching bei München, Ludwigsburg, München
TE
Temedica6 Tage
Product Marketing Manager(m/w/x)
Vollzeit
mit Homeoffice
Berufserfahren
AI/ML Job
Keine Angabe
München
Nejo KI-Zusammenfassung
As a Product Marketing Manager, you will craft compelling narratives and strategies that resonate with both B2B and B2C audiences. Your role involves translating complex product features into engaging content, collaborating with various teams, and optimizing messaging to drive awareness and adoption.
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Anforderungen
- •3–5 years of experience in product marketing, content marketing, or related roles
- •Strong writing, editing, and storytelling skills in German and English
- •Experience in go-to-market strategy and campaign execution
- •Proven ability to create & design content graphics that drives both awareness and conversion
- •Structured and analytical approach with strong project management skills
- •Excellent communication and organization skills
- •Structured way of working & reporting
- •Ability to collaborate across teams and consult stakeholders effectively
- •Hands-on experience with AI applications in content creation and workflow setup
- •Familiarity with healthcare, pharma, or other regulated industries
- •Experience in app or SaaS content marketing
- •Working knowledge of SEO, SEM, and digital content distribution
- •Understanding of sales enablement processes and tools
Keine Angabe
Berufserfahrung
2–5 Jahre von Vorteil
Deine Aufgaben
- •Develop product positioning and messaging for target audiences
- •Support go-to-market planning for product launches and feature rollouts
- •Build sales enablement materials like decks, one-pagers, and battle cards
- •Translate technical product features into customer-focused benefits
- •Collaborate with product managers to align product strategy with marketing execution
- •Design and execute content campaigns including blogs, whitepapers, videos, and webinars
- •Act as a content consultant, advising on tone of voice and brand guidelines
- •Create content that drives lead generation and customer engagement
- •Optimize content for distribution across various channels
- •Use data and customer insights to refine content strategy
- •Conduct competitor and market research to inform positioning
- •Analyze customer feedback to identify content opportunities
- •Build and align personas and customer journeys for communication strategy
- •Share insights with commercial and product teams to enhance campaigns
- •Ensure health and lifestyle positioning stands out in the market
Tools & Technologien
AI applicationsSEOSEM
Sprachen
Deutsch – verhandlungssicher
Englisch – verhandlungssicher
Deine Vorteile
Sonstige Zulagen
- •150€ monthly subsidiary
Betriebliche Altersvorsorge
- •50% company pension scheme subsidy
Flexibles Arbeiten
- •Hybrid-work policy
Team Events & Ausflüge
- •Company off-sites and kick-offs
Die Originalanzeige dieses Stellenangebotes in der aktuellsten Version findest du hier. Nejo hat diesen Job automatisch von der Website des Unternehmens Temedica erfasst und die Informationen auf Nejo mit Hilfe von KI für dich aufbereitet. Trotz sorgfältiger Analyse können einzelne Informationen unvollständig oder ungenau sein. Bitte prüfe immer alle Angaben in der Originalanzeige! Inhalte und Urheberrechte der Originalanzeige liegen beim ausschreibenden Unternehmen.
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