Product Marketing Director, Credential Technology(m/w/x)

# Product Marketing Director, Credential Technology **An Amazing Career Opportunity for a Product Marketing Director!!** **Location: Graz, Austria/ Krakow, Poland** **Job ID: 36188** **As our** **Product Marketing Director****, you’ll support HID’s success by:** * Owning and aligning the credential technology strategy and requirements with the strategic goals of the ASSA ABLOY divisions and HID Business Areas (BA), creating customer value, and driving success of business and financial outcomes (e.g. revenue, gross margin, market share) * Developing effective partnerships across ASSA ABLOY Divisions and HID Business Areas (BA), deeply understanding their strategic priorities and infrastructure requirements * Collaborating and aligning with internal teams, including Division and BA product management, product marketing, sales, legal, to ensure seamless execution of initiatives * Conducting market research to identify customer needs, problems to solve, market trends, and the competitive landscape; use insights to set target markets, product positioning, messaging and differentiation * Utilizing market research, define, communicate and maintain credential technology product/portfolio vision, strategy.  Own and drive insight to opportunity to roadmap feature requirements and prioritization; along with its generation plan * Creating financial business cases and write epics to execute the strategy * Developing and maintaining strong relationships with key customers and industry influencers. Maintain credential technology knowledge and be seen as an expert through workshops, publications, participating in relevant professional societies & speaking at industry events * Ensuring close team collaboration and alignment according to SAFe methodologies * Writing and tailoring product messaging and positioning for specific markets and personas that communicate the technology value and differentiation, so Divisions and BAs can incorporate into their own documentation * Working closely with Divisions and BAs marketing and product teams to provide support for marketing collateral information, technical documentation and materials, and comparison testing to effectively communicate the value proposition across diverse markets and help them win business * Owning the end-to-end product lifecycle from insight/ideation to phase out * Defining and monitoring key performance indicators (KPIs), regularly reporting on the success and outcomes. Use data-driven insights to optimize and improve programs and initiatives **Your Experience and Background include:** * Bachelor’s degree in business management, marketing, engineering, or a related field.  An MBA is preferred. * 15+ years of experience in product management and/or product marketing for business-to-business technical products * 5+ years of experience working with RFID Integrated circuits (IC) and/or credential technology used in the physically access control * Experience in lean and agile development methodology (ideally SAFe certified) * Experience and Familiar with * Cryptographic methods, data security/privacy, secure messaging, key management, credential formats, server/cloud-based credentials, credential provisioning * Key mobile credential technologies (BLE, UWB) * Industry alliances and standards body organizations (ISO, NFC Forum, EMVCo, FIDO, FIRA, CCC, CSA, PSIA, LEAF, SIA, NIST, etc) * Standards and specifications (SO/IEC1443, ISO/IEC15693, Java Card, OSS, PKOC, Aliro, FICAM, PIV, CIV, etc) * **Market Analysis:** Understand market trends, conduct market analysis and competitive analysis. Identify customer problems to solve/pain points and market opportunities utilizing tools like voice of the customer methodologies, personas, journey mapping * **Business and strategy skills:** create and drive strategy with elements like market analysis, segmentation, positioning/value proposition, go-to-market, pricing, product roadmaps. Develop financial business cases and track NPI/epic performance * **Entrepreneurship skills:** Identify business opportunities, drive growth, test-and-learn through MVP approach * **Leadership skills:** Lead and empower cross functional teams; strong cross-functional communication and influencing; portfolio management.  Data-informed and timely decision maker, with the ability to balance business priorities, stakeholders’ perspectives, resources, capacity, and partner needs across the organization * **Technical skills:** deep understanding of technology credential trends and relevant standards (ISO14443, NFC Forum, etc). Understanding of product development practices **What we can offer you:** * Competitive salary and rewards package * Competitive benefits and annual leave offering, allowing for work-life balance * A vibrant, welcoming & inclusive culture * Extensive career development opportunities and resources to maximize your potential * To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds **Why apply?** * **Empowerment:** You’ll work as part of a global team in a flexible work environment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes. If you have most of the skills and experience, we want you to apply * **Innovation:** You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers * **Integrity:** You are results-orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we welcome applications from individuals of all backgrounds, experiences, and perspectives. We evaluate applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity. **We make it easier for people to get where they want to go!** On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something.  HID technology is behind billions of interactions, in more than 100 countries.  We help you create a verified, trusted identity that can get you where you need to go – without having to think about it. When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 61,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences. # LI-HIDGlobal Graz, AT, A-8020 Sales, Marketing & Product Management Travel Required: 0%-10% Director 31-May-2025