You will manage marketing initiatives for SCOTT’s Urban Mobility, focusing on brand visibility, campaign coordination, and content creation while collaborating with various teams to ensure effective strategies.
Anforderungen
- •Passionate about urban mobility
- •2-3 years experience in mobility industry
- •Good communicator and team player
Deine Aufgaben
- •Grow brand awareness for SCOTT’s Urban Mobility.
- •Develop long-term marketing strategies for visibility.
- •Create Go-to-market strategies with Sales and R&D.
- •Identify target groups and define personas with Consumer Insights.
- •Coordinate releases and campaigns with stakeholders.
- •Support E-Urban product marketing with content creation.
- •Manage projects for non-electrified urban bike models.
- •Oversee technical marketing tasks like website management.
- •Create urban content for email marketing and social media.
- •Assist with marketing copy and translations.
- •Support during photo and film shoots.
- •Follow up on urban line-up with product development.
- •Provide marketing support for Subsidiaries and Distributors.
- •Stay updated on industry trends.