Du entwickelst Markenstrategien und -architekturen und unterstützt die Zusammenarbeit im Team durch Berichterstattung und die Weitergabe von Branding-Richtlinien.
Anforderungen
•Degree in marketing or communications
•Professional experience in marketing or planning
•Focus on branding and brand strategy
•Experience in the FMCG sector is ideal
•Creativity and passion for brands
•International and entrepreneurial mindset
•Ability to engage and inspire stakeholders
•Excellent English language skills
•Additional languages are a plus
Deine Aufgaben
•Markenpositionierung und -architektur entwickeln
•Strategien und Designs entwicken
•Konzepte für Masterbrand-Kommunikation gestalten
•Projekte zur Unterstützung der Submarken leiten
•Nachhaltigkeitsstrategien unterstützen
•Markenwertentwicklungen verfolgen und berichten
•Branding-Richtlinien und Assets vorbereiten
•Digital Asset Management (DAM) pflegen
•Genehmigungsprozess für Masterbrand-Assets unterstützen
•Markenpositionierung an neue Mitarbeiter kommunizieren
Deine Vorteile
Attractive remuneration
Flexible work models
30 days of vacation
Special vacation at Christmas
Sabbatical
Discounts in the Dr. Oetker Shop
Pension plan
Professional development opportunities
JobRad
Daycare cooperation for children
Excellent employee restaurant
Sports and fitness offers
Laundry service
Visiting the Dr. Oetker World
Events and celebrations
Original Beschreibung
**Masterbrand Specialist (m/f/d) Marketing International [fixed-term]**
**Masterbrand | Bielefeld | Start date: as soon as possible | Full Time | Temporary**
What awaits you? It's up to you! At Dr. Oetker, you can actively shape the future – both yours and ours. We want to be part of something bigger. Don't you?
JOIN THE TASTE.
**YOUR RESPONSIBILITIES**
* As a Masterbrand Specialist (m/f/d), you will contribute to the profitable international growth of the brand until approximately October 31, 2026. You will do this by developing proposals for brand positioning, brand architecture, strategy, and design — as well as concepts for Masterbrand communication and activation strategies.
* In this role you will also be responsible for key initiatives and projects in support of both the sub-brands and the sustainability strategy.
* You will support the team in tracking and reporting on brand equity developments, for example in relation to the sustainability strategy.
* You will provide guidance to national markets and IBM teams by preparing and delivering branding guidelines and assets. This also includes maintaining our Digital Asset Management (DAM) system and ensuring that all updates are shared promptly and accurately.
* Moreover, you will play a key role in supporting and streamlining the approval process for Masterbrand assets and related initiatives.
* In addition, you will support onboarding processes by helping to convey Dr. Oetker’s brand positioning and values to new employees, partners, and agencies.
**WHAT YOU BRING**
* You hold a degree in marketing, communications or a related field.
* You have professional experience in marketing or in planning within an agency environment, with a strong focus on branding and brand strategy. Ideally, you have gained this experience in the FMCG sector.
* You bring creativity to your work and passion for brands.
* You have an international and entrepreneurial mindset and enjoy driving ideas forward in a dynamic environment.
* You communicate clearly and convincingly, and you know how to engage and inspire different stakeholders.
* You have excellent English language skills, both written and spoken. Additional languages are a plus.
**WHAT WE OFFER YOU**
Attractive remuneration | Flexible work models & mobile work | 30 days of vacation plus Special vacation at Christmas & New Year's Eve | Sabbatical | Discounts in the Dr. Oetker Shop | Pension plan | professional development opportunities | JobRad | Daycare cooperation for children | Excellent employee restaurant | Sports, health and fitness offers | Laundry service | Visiting the Dr. Oetker World | Events and celebrations
Dr. Oetker is an equal opportunities employer. We continuously work to shape and live a corporate culture where everyone feels welcome. At Dr. Oetker, your personality and qualifications are what count. Not gender, nationality, ethnic or social background, religion, disability, age or sexual orientation, and identity.
**Dr. August Oetker Nahrungsmittel KG**
**Recruiting Team Bielefeld**
**+49 521 155 2520**
Du entwickelst Markenstrategien und -architekturen und unterstützt die Zusammenarbeit im Team durch Berichterstattung und die Weitergabe von Branding-Richtlinien.
Anforderungen
•Degree in marketing or communications
•Professional experience in marketing or planning
•Focus on branding and brand strategy
•Experience in the FMCG sector is ideal
•Creativity and passion for brands
•International and entrepreneurial mindset
•Ability to engage and inspire stakeholders
•Excellent English language skills
•Additional languages are a plus
Bachelor-Abschluss
Berufserfahrung
ca. 3 JahreWeitere Informationen zur Berufserfahrung
Deine Aufgaben
•Markenpositionierung und -architektur entwickeln
•Strategien und Designs entwicken
•Konzepte für Masterbrand-Kommunikation gestalten
•Projekte zur Unterstützung der Submarken leiten
•Nachhaltigkeitsstrategien unterstützen
•Markenwertentwicklungen verfolgen und berichten
•Branding-Richtlinien und Assets vorbereiten
•Digital Asset Management (DAM) pflegen
•Genehmigungsprozess für Masterbrand-Assets unterstützen
•Markenpositionierung an neue Mitarbeiter kommunizieren
Sprachen
Englisch– verhandlungssicher
Deine Vorteile
Attraktive Vergütung
•Attractive remuneration
Flexibles Arbeiten
•Flexible work models
Mehr Urlaubstage
•30 days of vacation
•Special vacation at Christmas
Workation & Sabbatical
•Sabbatical
Mitarbeiterrabatte
•Discounts in the Dr. Oetker Shop
Betriebliche Altersvorsorge
•Pension plan
Weiterbildungsangebote
•Professional development opportunities
Firmenfahrrad
•JobRad
Kinderbetreuung
•Daycare cooperation for children
Gratis oder Vergünstigte Mahlzeiten
•Excellent employee restaurant
Gesundheits- & Fitnessangebote
•Sports and fitness offers
Sonstige Vorteile
•Laundry service
•Visiting the Dr. Oetker World
Team Events & Ausflüge
•Events and celebrations
Die Nejo-KI-Zusammenfassung wird mit Hilfe von KI bereitgestellt.Weitere Informationen zur KI-Zusammenfassung
Originale Stellenanzeige
Hinweis: Dieses Stellenangebot wurde automatisch von der Website des Unternehmens Dr. August Oetker Nahrungsmittel KG erfasst. Inhalte und Urheberrechte liegen beim ausschreibenden Unternehmen. Die Originalanzeige in der aktuellsten Version findest du hier.
Über Dr. August Oetker Nahrungsmittel KG
Industrie:Sonstiges
Unternehmensgröße:1001+
Dr. Oetker is a leading FMCG company known for its innovative spirit and high-quality products. The company values creativity, international collaboration, and sustainability.
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