You manage the marketing strategy and annual plan for Specialty Laboratory Solutions in the CEE region, ensuring alignment with local needs and promoting market transparency through effective collaboration and customized materials.
Anforderungen
- •University degree in a scientific discipline
- •Proven experience in product line management
- •Solid practical experience in clinical diagnostics
- •In-depth knowledge of the IVD market
- •Formal marketing training or equivalent experience
- •Experience in leading teams without authority
- •Fluent English language skills
- •Excellent presentation skills
- •Experience managing without authority
- •Open to global travel up to 30%
Deine Aufgaben
- •Adapt and implement the SLS marketing strategy for CEE.
- •Develop and execute the annual marketing plan for CEE.
- •Define and implement portfolio value propositions for CEE.
- •Ensure market transparency through market mapping and CRM optimization.
- •Prepare tailored marketing materials for product lines and customer segments.
- •Act as the main contact for Global Marketing in CEE.
Deine Vorteile
Flexible and dynamic environment
Mobile work option up to 60%
Original Beschreibung
Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sounds interesting?
**Then come and join our global team as****Marketing Manager (f/m/d)**to adapt and execute the global Marketing Strategy for Specialty Laboratory Solutions (Hemostasis/Hematology) - Central Eastern Europe (CEE).****
**Choose the best place for your work –**Within the scope of this position, it is possible, in consultation with your manager, to work mobile (within Germany) up to an average volume of 60% of the respective working hours.
**This position can be located at the following locations in Central Eastern Europe:**
**Brno, Czech Republic**
**Istanbul, Tuerkiye**
**Uden, Netherlands**
**Vienna, Austria**
**Warsaw, Poland**
**Zurich, Switzerland**
**Your tasks and responsibilities:**
* You adapt and implement the global Specialty Laboratory Solutions (SLS) marketing strategy to meet the specific needs of the CEE region, with a focus on Hemostasis and Hematology. This includes close cross-functional collaboration with the CEE marketing team.
* You develop and execute the annual marketing plan for Specialty Laboratory Solutions in CEE countries, covering strategic focus areas such as go-to-market approaches, pricing, communication (including events), product launches, and commercial KPIs.
* You define and implement compelling portfolio value propositions tailored to the CEE markets, driving regional alignment and adoption.
* You ensure market transparency through comprehensive market mapping, CRM optimization, and support in assessing market sizes and shares.
* You prepare marketing materials adapted to specific product lines or customer segments and support local teams (e.g., business leads, marketing, sales, and product experts) in their daily operations.
* You act as the main point of contact for Global Marketing, coordinating country-specific input, business case support, and product line development efforts across the CEE region.
**Your qualifications and experience:**
* You hold a university degree in a scientific discipline.
* You have proven experience in managing a product line within the diagnostics field.
* You possess solid practical experience in the clinical diagnostics market, along with strong expertise in customer communication and marketing.
* You have in-depth knowledge of the IVD market and bring advanced technical and/or scientific expertise in the relevant product lines.
* Alternatively, you have completed formal marketing training (e.g. a certificate or diploma) or have equivalent relevant professional experience.
* You have experience in leading teams or projects without formal authority and enjoy working collaboratively in a team environment.
**Your attributes and skills:**
* You have fluent English language skills, any additional languages spoken in CEE are a plus
* You have excellent presentation skills across various levels and functions
* You have experience of managing and leading without authority
* You are open to global travel up to 30%.
**Our global team:**Siemens Healthineers is a leading global medical technology company. 73,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.
**Our culture:**Our culture embraces different perspectives, open debate, and the will to challenge convention. Change is a constant aspect of our work. We aspire to lead the change in our industry rather than just react to it. That’s why we invite you to take on new challenges, test your ideas, and celebrate success.
**To all recruitment agencies:**
Siemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.
Siemens Healthineers Germany was awarded the Great Place to Work® certificate.