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Marketing Manager EBEL & Concord(m/w/x)

CH01 MGI Luxury Group Sàrl
Biel

Du unterstützt regionale Marketingteams, entwickelst die Go-To-Market-Strategie und organisierst Markenveranstaltungen zur Steigerung der Sichtbarkeit.

Anforderungen

  • •Bachelor's or Master's degree in Economics
  • •2-3 years as Marketing Manager or Regional Marketing Manager
  • •Fluent in French and English
  • •Knowledge of Microsoft Office, especially Excel
  • •Knowledge of Adobe Suite, InDesign, and Photoshop is a plus
  • •Strong leadership skills
  • •Excellent organizational abilities
  • •Project management and problem-solving skills
  • •Agile mindset with analytical and strategic thinking
  • •Strong negotiation skills
  • •Excellent interpersonal skills and positive attitude
  • •Creativity and attention to detail

Deine Aufgaben

  • •Regionale Marketingteams unterstützen und zusammenarbeiten
  • •Bedürfnisse der regionalen Teams verstehen und strategische Beratung bieten
  • •Entwicklung der Go-To-Market-Strategie managen
  • •Saisonale Marketing- und Verkaufstools erstellen und aktualisieren
  • •Entwicklung von Werbekampagnen mitwirken
  • •Medienplan erstellen und umsetzen
  • •Handelsmaterialien wie POSM und Verpackungen entwickeln
  • •POSM-Prozess managen und neue SIS implementieren
  • •Agenturen für soziale Medien überwachen
  • •Markenveranstaltungen organisieren
  • •Pressekontakte nutzen, um Markenbekanntheit zu steigern
  • •Produktmuster für Veranstaltungen bereitstellen
  • •Digitale Mediathek verwalten und aktualisieren
  • •Analyse von Aktionen und Markttrends durchführen

Deine Vorteile

Dynamisches, respektvolles Umfeld
Unterstützendes, positives Team
Flexible Arbeitszeiten
Hybrides Arbeiten (2 Tage Homeoffice)
Beitrag zur Krankenversicherung
Attraktive Mitarbeiterrabatte
Prämien für langjährige Mitarbeit
Wettbewerbsfähige Altersvorsorge
Zentrale Lage, nah am Bahnhof

Original Beschreibung

# Marketing Manager Ebel & Concord **Bienne, Switzerland** | **Full time** **Marketing Manager EBEL & Concord (100%)** **JOB PURPOSE** Part of the global marketing department of the EBEL and Concord brands, you will be the main point of contact of regional marketing teams and will support them in deploying the brand strategy and local activities. You will be responsible for the development of essential brand assets such as trade materials, trainings, and other marketing & sales tools to provide a complete marketing toolbox. Additionally, you will implement the brand media plan and organize brand events such as trade fairs. You will also be the guardian of the brand image across markets. **JOB RESPONSABILITIES / ROLES** * **Supervise, collaborate, and support regional marketing teams and their local strategy, budgets and 360 plans** (e.g. events, sponsoring, influencers, OOH, print, social media campaigns). * **Liaise with regional teams to understand their needs, provide strategic and operational guidance, and maintain the brand image** consistency across all markets. * **Manage the development of the Go-To-Market strategy and brand toolbox**, including the creation and update of **seasonal marketing & sales tools** (e.g. sales trainings, VM Guidelines). **Ensure timely communication** and distribution to regional teams. * **Contribute to the development of advertising campaigns.** * **Drive the creation and implementation of the brand’s media plan** (e.g. social media campaigns, website animations), while **monitoring the brand budget.** * **Develop trade materials** such as POSM, SIS, gifts, packaging, and other special assets for markets. * **Management of the POSM process** (e.g. regional forecasts) and **supervision** of new **SIS and boutique implementation.** * **Supervise agencies for social media activations** **and assets development**, including graphic design and copywriting. * **Organize brand events,** such as **trade fairs** and **press events.** * **Manage press relations** and leverage press contacts to enhance brand visibility. * **Oversee the availability** of product **samples for events and markets.** * **Manage the digital asset library,** ensuring timely updates and accessibility for regional teams. * **Conduct analysis of implemented actions, competition,** **and market trends** to propose **actionable insights** and **improvements**. **SKILLS AND EXPERIENCE** We are looking for a dynamic, organized, and driven person with a Bachelor’s or Master’s degree in Economics, Business Administration, Marketing, or a related field. Required experience: * At least 2-3 years in a similar position as a Marketing Manager or Regional Marketing Manager in an international watch or luxury company. Required knowledge: * Fluent in French and English, German is a plus. * Solid knowledge of Microsoft Office, with emphasis on Excel and PowerPoint. * Knowledge of the Adobe Suite (InDesign and Photoshop) is a plus. Required competencies: * Strong leadership skills. * Rigor and excellent organizational abilities. * Project management and problem-solving skills, with the ability to handle multiple projects in a fast-paced environment. * Agile mindset combining analytical and strategic thinking. * Strong negotiation skills. * Excellent interpersonal skills (team player, communication) and positive attitude. * Your creativity, your excellent sense of aesthetics and your attention to detail are major assets to succeed in this position. **WHAT WE OFFER** * A dynamic, respectful, and international environment * A supportive and positive team * Flexible working hours * Hybrid working (2 days home office per week) * Health insurance contribution * Attractive employee discounts * Long Service Awards * Competitive pension plan * Central location, close to the train station *Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.*
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