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Marketing Director(m/w/x)

Redcare Pharmacy
Köln

You will lead the marketing strategy across multiple countries, focusing on customer retention and acquiring new customers while managing a diverse team and substantial budgets to drive growth and efficiency.

Anforderungen

  • •Expertise in scaling marketing activities
  • •5+ years of marketing leadership experience
  • •Comprehensive marketing perspective
  • •Efficient budget management skills
  • •Proactive and innovative mindset

Deine Aufgaben

  • •Oversee marketing portfolio and activities.
  • •Develop and implement integrated marketing strategy.
  • •Focus on customer-centric strategies for different segments.
  • •Create personalized retention methods for customers.
  • •Attract valuable new customers and enhance brand identity.
  • •Establish automated marketing structure and tech stack.
  • •Lead and inspire a diverse team through servant leadership.
  • •Manage and optimize significant marketing budgets.
  • •Report on key performance indicators to management.
  • •Build strong relationships with management and development teams.

Deine Vorteile

Work from Home flexibility
Teambuilding creative events
Kindergarten Grant support
Mental Health assistance
Personal Development opportunities
Fully funded Deutschland Ticket
Sports & Health membership

Original Beschreibung

## About the role: As part of our ongoing strategic development, we are seeking a dynamic and committed Marketing Director (m/f/d). This critical leadership role will be at the forefront of **shaping our marketing initiatives in all our 7 active countries**, dealing with diverse challenges and opportunities like the digital prescription in Germany. If you are someone who exemplifies servant leadership, thrives in managing diverse teams, and is driven by the prospect of transitioning our marketing into a state-of-the-art, personalized and data-driven future, then we invite you to explore this exciting opportunity with us! ## Job Description **About your tasks:** * You oversee our entire marketing portfolio, managing and coordinating marketing activities across multiple channels * You develop and implement an **integrated marketing strategy** to support the further growth of the business in all our 7 active countries (Germany, Austria, Belgium, Italy, Switzerland, Netherlands, France), taking into consideration the varying stages of development in our markets, as well as new growth opportunities, for example through the digital prescription in Germany * Your strategic approach is **customer-centric**, with a keen awareness of the opportunities and challenges presented by our different customer segments. This includes the development of personalized retention methods for our more than 13.1 Mio. customers, the attraction of the most valuable new customers, and the promotion of a compelling and appealing brand identity * You establish a **data-driven & automated marketing structure and tech & tool stack** to ensure maximum efficiency and scalability * You lead a diverse team of people, including both individual contributors and team leaders. Through servant leadership you inspire and empower your team to reach their full potential, fostering an environment of collaboration and continuous learning * You manage and optimize significant marketing budgets, ensuring a solid return on investment and reporting on key performance indicators to our management * You establish strong relationships with our country & platform management, category & onsite merchandising, pricing and product development to leverage synergies, identify opportunities and maximize overall value for the entire organization ## Qualifications **About you:** * Your expertise includes successfully implementing and scaling marketing activities across diverse regions, transitioning from conventional methods to a data-driven, automated setup in a **B2C e-commerce** environment * With **5+ years of marketing leadership experience**, preferably including leading teams of 40+ people across marketing functions, you have a proven track record of driving strategic growth while leveraging the latest industry innovations, including **AI-driven marketing solutions and app-based strategies** * You possess a comprehensive marketing perspective, deeply understanding the unique challenges and opportunities involved in retaining existing customers, acquiring new ones and building a compelling brand in a dynamic e-commerce landscape. You tackle these complexities by leveraging your **strong expertise in technology, data, and marketing automation** * You know how to manage extensive marketing budgets as efficiently as possible, and are passionate about having a direct impact on the company’s success * You are a proactive person with a data driven, hands on and innovative mindset, **thriving in complex and dynamic environments** ## Additional Information **About your benefits:** In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits: * **Work from Home**: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU. * **Redcare events**: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties. * **Kindergarten Grant**: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month. * **Mental Health**: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge. * **Personal Development**: We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow. * **Mobility**: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time. * **Sports & Health**: Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.
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