Du verwaltest und optimierst die täglichen Betriebsanforderungen, richtest automatisierte Programme ein und arbeitest eng mit deinen Marketingkollegen zusammen.
Anforderungen
- •Erfahrung mit Marketo
- •Starke technische Fähigkeiten in der Backend-Entwicklung
- •Kenntnisse im datengestützten Marketing
- •Verständnis von effizienten Marketingkampagnen
- •Interesse an Prozessen und technischen Aspekten
- •Ausgezeichnete organisatorische Fähigkeiten
- •Effektive Kommunikations- und Teamfähigkeiten
- •Fähigkeit zur eigenständigen Arbeit und Teamarbeit
Deine Aufgaben
- •Tägliche Betriebsanforderungen verwalten und optimieren
- •Automatisierungsbezogene Aufgaben reibungslos abwickeln und Probleme beheben
- •Automatisierte Programme einrichten und pflegen
- •Regelmäßige Überprüfungen und Optimierungen der Automationen durchführen
- •Datenbereinigungen zur Sicherstellung der Datenintegrität durchführen
- •Backend-Entwicklungsaufgaben für Marketo abdecken
- •Mit Marketingkollegen in lokalen Teams zusammenarbeiten
- •Best Practices im Automationsteam und bei Stakeholdern vorantreiben
- •Verbesserungen und neue Features für Marketo untersuchen
Original Beschreibung
## Freelance Marketing Automations Specialist
We are looking for a **Marketing Automations Specialist** (Freelancer) for our client. You will play a vital role in assisting the team of Microsoft. You will enjoy a dynamic and versatile work environment of a successful European market-leading company. Focused on assisting our central Microsoft marketing team to improve the European marketing campaign project management.
## Requirements
**Key Responsibilities:**
- Manage and optimize daily operational requests to support global Marketo operations. Ensure smooth and efficient handling of all automation-related tasks and troubleshoot any issues that arise.
- Set up and maintain automated programs to meet the marketing objectives of various teams and ensure alignment and effectiveness of automation strategies.
- Conduct regular reviews and optimizations of automations and reports. Continuously monitor performance metrics and make data-driven adjustments to improve results.
- Perform regular data cleanups to ensure data integrity. Maintain accurate and up-to-date records within the Marketo system to support effective marketing efforts.
- Cover backend development tasks related to Marketo. Utilize technical skills to enhance and customize the Marketo platform to meet specific business needs.
- Collaborate and engage with Marketing peers in local teams to lead them to successful marketing campaigns.
- Drive Best Practices within the automation team and stakeholders with Marketo and its features.
- Participate in improvements and investigations of new features/developments to enhance the usage of Marketo in the group.
**Ideal Candidate Profile:**
- Proven experience with Marketo, including hands-on setup and maintenance of automated marketing programs.
- Strong technical skills in backend development related to Marketo.
- Knowledge of data-driven marketing to optimize campaign performance.
- Understanding of efficient marketing campaigns and full-funnel demand generation strategies.
- Interest in processes and a good understanding of technical aspects.
- Excellent organizational abilities, effective communication and collaboration skills.
- Ability to work independently and as part of a team.