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Marketing Automation & Data Specialist(m/w/x)

Customlytics
Berlin, Köln

Du verwaltest Marketing-Tools, unterstützt bei deren Integration und entwickelst Tracking-Integrationsleitfäden. Zudem analysierst du Marketingdaten, identifizierst Probleme und hältst die Kundenkataloge aktuell.

Anforderungen

  • •Structured work approach
  • •Excellent Excel skills
  • •Fluent in English
  • •Data-driven mindset
  • •Proactive and independent
  • •Ability to write basic queries
  • •Leveraging new AI technologies

Deine Aufgaben

  • •Marketing-Tools verwalten (z. B. Adjust, Appsflyer, Clarisights)
  • •Anforderungen definieren und Entwickler unterstützen
  • •Produktkataloge der Kunden aktuell halten
  • •Setup-Probleme identifizieren und Datenqualität verbessern
  • •Tracking-Integrationsleitfäden erstellen
  • •Reporting-Dashboards zur Analyse von Marketingdaten erstellen
  • •Marketing-Tools mit verschiedenen Datenquellen verbinden
  • •Daten aus Marketing-Tools analysieren und Probleme erkennen
  • •Kunden und Teammitglieder bei Datenanalysen unterstützen

Deine Vorteile

Flexible Arbeitszeiten
Arbeiten im Büro oder remote
Unternehmensleistungen
Vollständige BVG Jobticket-Abdeckung
Betreuung für Kleinkinder

Original Beschreibung

## Marketing Automation & Data Specialist - Remote ###### Permanent employee, Full-time ·Germany - Berlin,Poland - remote, Spain (Barcelona) - remote, Portugal - remote, Greece - remote, Germany - Bavaria - remote, Italy - remote, Germany - Baden-Württemberg - remote, Germany - Schleswig-Holstein - remote, Germany - Saarland - remote, Germany - North Rhine-Westphalia - remote, Germany - Brandenburg, Freelance - remote, Ukraine - remote, UK - remote, Spain (Grandia) - remote, Norway - remote, Bulgaria - remote, Malaysia - Remote, Netherlands - remote, Spain - remote, Remote, EU, Germany, Cologne, Remote, Germany (outside of Berlin) --- ##### About the Role We’re Customlytics. We are the leading app marketing consulting agency from Berlin. We offer consulting and hands-on support around Mobile CRM, ASO, Deeplinking, UI & UX Design and Performance Marketing. Can you imagine a world without apps? Neither we! We are looking for a motivated team member to join ​our diverse and international team. ##### Your Responsibilities You are part of the Paid Media team, working closely with Paid Media Specialists and Marketing Consultants to develop and maintain impactful marketing dashboards and reports. Your work supports campaign optimization and strategic decisions for our clients. **Your responsibilities include\*:** * Manage marketing tools (e.g., Adjust, Appsflyer, Clarisights, ProductsUp,...) * Define requirements and support developers in integrating marketing tools * Keeping clients' product catalogues live and updating them regularly * Identify setup issues and improve data quality processed by marketing tools * Create tracking integration guides to convert marketing needs into developer tickets * Create reporting dashboards to analyze marketing data * Connect marketing tools with various data sources to ensure a complete view of all datapoints * Analyze data from various marketing tools to detect issues that affect the marketing tools * Support clients and team members with in-depth data analyses **Tools & marketing platforms that we are working with:** * Marketing Networks: Meta, Google, Apple Search Ads, TikTok * Mobile Measurement Tools: Adjust, Appsflyer * Data Pipelining & Visualisation: Clarisight, Adverity, Google Spreadsheets * Product Feed Management: ProductsUp * AI & Automation: OpenAIs Products (ChatGPT, Sora…), Google AI Studio, make.com, n8n, Google spreadsheets & scripts, Other Google products… * CRM: MoEngage, Braze, Clevertap \*While experience in all listed tasks is not required, being able to learn and contribute across them is expected. ##### Your skills are needed * You can learn & adapt independently to changing environments. * Your work is structured and you are able to address others according to your structured plan * You have a data-driven mindset and can describe the data you analyze, as well as interpret the underlying reasoning. * You are excellent in Excel and are able to write basic queries. * You are leveraging new AI technologies to improve * You are fluent in English (spoken and written); German is a plus but not required. * You are proactive, independent, and take ownership ##### Your benefits Join our team in Berlin and experience a workplace that values your individuality and provides exceptional benefits. Enjoy flexible working hours, and the option to work from our Berlin office, from home, or remotely from your country of residence. Furthermore, we offer corporate benefits, full coverage of your BVG Jobticket and for parents, childcare support for their non-school-age children. We're committed to diversity and equal opportunity for all, welcoming individuals of any gender, age, origin, religion, disability, or sexual orientation. If you're creative, problem-solving, and passionate about app marketing, we'd love to hear from you. Join us and be yourself, in an atmosphere where diversity is celebrated and embraced.
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