You lead shopper activation initiatives by guiding the team and creating customized campaign plans, while tracking results and managing budgets to improve future strategies.
Anforderungen
- •University Degree in a related field
- •10 years professional experience in commercial FMCG roles
- •Strong leadership and influencing skills
- •German and English proficiency
- •Strong commercial acumen
- •Creativity and analytical strengths
Deine Aufgaben
- •Engage with category teams on channel requirements.
- •Develop campaign plans based on brand activation.
- •Create account-specific POS materials and digital activation.
- •Track and evaluate activities, providing reports and insights.
- •Lead and develop the activation team to improve efficiency.
- •Manage the Promotion Trade A&C budget effectively.
Original Beschreibung
# Manager Shopper Activation (m/f/d)
**Bremen, Germany** | **Full time**
## Job Description
**Are You Ready to Make It Happen at Mondelēz International?**
**Join our Mission to Lead the Future of Snacking. Make It With Pride.**
The Activation Manager is accountable that activation campaigns and initiatives are activated across the customer base, is in charge of the creating and driving the activation vision and defines best in class execution at the Point of Buying.
**How you will contribute**
You will:
* Engages category teams on appropriate channel/customer/shopper requirements, needed benefits and relevant timelines
* Based on Brand activation plans, develops the most appropriate campaign plans by category and retailer
* Understands the key drivers of purchase, shopper dynamics and trends and is accountable for the development of account/channel specific POS materials and definition of digital activation means.
* Ensures tracking, post evaluation and report activity versus plan of all activities and recommends improvements and key insights for future strategy development
* Leads the activation team, guides, coaches and develops team members, drives engagement & process efficiencies
* Budget owner of Promotion Trade A&C Budget and overall lead for Trade A&C budget within Sales
**What you will bring**
A desire to drive your future and accelerate your career and the following experience and knowledge:
* University Degree in a related field required
* 10 years professional experience in commercial FMCG roles
* Strong leadership and influencing skills required
* German and English proficiency is mandatory
* Strong commercial acumen, creativity and analytical strengths required
Please note that this role is also suitable for part-time work
## Relocation Support Available?
No Relocation support available, however for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
## Business Unit Summary
### We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions.
### *Our people make all the difference in our success*
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
## Job Type
RegularCategory Planning & ActivationSales