You manage marketing communications for specific segments, creating engaging content and collaborating with teams to ensure alignment and drive initiatives such as website launches.
Anforderungen
- •Degree in Business Administration or similar
- •Several years of experience in marketing communications
- •Deep understanding of marketing communication processes
- •Confident handling of content management systems
- •Fluent in German and English (business level)
- •Strategic thinker with strong initiative
- •Proficiency in MS Office and TYPO3
Deine Aufgaben
- •Develop marketing communication strategies for segments.
- •Produce engaging content for various channels.
- •Manage marketing communications as a strategic advisor.
- •Contribute to the launch of a new corporate website.
- •Utilize AI tools to enhance marketing effectiveness.
- •Collaborate with European and U.S. teams for alignment.
Original Beschreibung
# Manager Marketing & Communication (f/m/d) - limited contract
**Weinheim** | **Full time**
# Responsibilities:
* **Marketing Communication**: Develop and implement marketing communication measures for assigned market segments – such as mailings, website content, or print assets.
* **Content Creation:** Produce compelling content, including product information, customer references, case studies, SEO-relevant copy and promotional material for online and offline channels.
* **Strategic Ownership:** Take full responsibility for marketing communications within your market segment, acting as a strategic advisor and providing proactive recommendations.
* **Project Participation:** Play an active role in key initiatives such as the launch of a new corporate website; contribute ideas and drive content quality.
* **Innovation:** Explore and leverage AI tools to enhance the effectiveness and creativity of marketing communications.
* **Collaboration**: Work closely with regional European teams and U.S.-based colleagues to ensure alignment and share best practices across markets.
# Qualifications:
* **Education**: Degree in Business Administration, Marketing, Communications, or a comparable qualification.
* **Experience**: Several years of experience in marketing communications, ideally within a B2B environment; B2C experience is also welcomed for a fresh perspective.
* **Marketing Expertise**: Deep understanding of marketing communication processes, particularly in content creation, email marketing, website management, and go-to-market strategy development and execution.
* **Digital Affinity**: Confident handling of content management systems (preferably TYPO3) and a good understanding of digital marketing.
* **Languages**: Fluent in German and English, both written and spoken (business level).
* **Personality**: Strategic thinker with strong initiative, excellent communication skills, and a keen sense for high-quality written content.
* **Tools**: Proficiency in MS Office; experience with TYPO3, PimCore, or Adobe Creative Suite is a plus.
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Freudenberg FT GmbH