You lead the global e-commerce strategy, ensuring a cohesive online presence while collaborating with teams to create impactful marketing assets and support local market initiatives for optimal performance.
Anforderungen
- •Minimum 5+ FMCG experience
- •University degree in Marketing
- •Excellent command of English
- •Excellent project management abilities
- •Proven Trade Marketing experience
- •Proven E-commerce and online experience
- •Solution-oriented and creative
- •Excellent communicator with cultural adaptability
- •Advanced Power Point skills
- •Understanding of retail landscape
- •Self-motivated and flexible
Deine Aufgaben
- •Drive global E-Commerce activation strategy.
- •Define online excellence and develop marketing assets.
- •Create solutions for a seamless shopper journey.
- •Collaborate with E-Commerce and Brand Marketing teams.
- •Guide design agencies for impactful campaign content.
- •Support local markets with feedback and alignment.
- •Manage digital platforms and initiatives.
- •Optimize online campaign performance across regions.
Original Beschreibung
## Job Description
**DRIVE & IMPLEMENT THE DIGITAL & E-COMMERCE ACTIVATION STRATEGY**
In this role, you’ll drive and implement the global E-Commerce activation strategy, helping to shape a strong and consistent online presence that reflects our premium brand standards. You’ll define what great looks like online, briefing and developing digital trade marketing assets with our global e-commerce agency. You’ll create innovative solutions across our platforms to ensure a seamless shopper journey from offline to online. Working closely with the global E-Commerce and Brand Marketing teams, you’ll guide design agencies to deliver impactful content for global campaigns and ongoing messaging — including product visuals, trade marketing assets, and brand store content. You’ll also support local markets by providing feedback, ensuring alignment with global toolkits, and managing digital platforms and initiatives like the Digital Trial Platform.
**SUPPORT COUNTRIES ON LOCAL DIGITAL ASSETS**
In this role, you’ll support markets by providing feedback on online campaigns, ensuring alignment with strategic guidance and helping to optimize performance across regions.
## Qualifications
Minimum 5+ FMCG experience, in Sales, Marketing or Trade Marketing OR E-Commerce preferably within beverages
University degree in Marketing, Trade Marketing, Digital Marketing, Marketing & Communications or similar
Excellent command of English
Excellent project management abilities
Proven Trade Marketing experience with Brand Marketing exposure
Proven E-commerce and online experience
Solution-oriented and creative with problem solving and strategic thinking skills
Excellent communicator with openness to understand and adapt to cultural nuances
Advanced Power Point skills to illustrate and sell ideas. Experience in design suites such as Photoshop preferable but not required
Understanding of retail landscape
Self-motivated, self-directed, flexible and able to work under pressure in a fast-paced team environment
## Additional Information
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 3.139 gross per month.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.