International Category Portfolio Manager(m/w/x)

## Job Description **PORTFOLIO STRATEGY & OPTIMIZATION** You'll develop and execute a product portfolio framework that balances innovation, profitability, and market share growth. You'll conduct portfolio analyses to identify gaps, optimize SKUs, and enhance category performance, while ensuring all decisions are aligned with shopper insights, market trends, and competitive intelligence. **MARKET & SHOPPER INSIGHTS** In this role, you'll analyze shopper behavior, category trends, and emerging market opportunities to guide portfolio decisions. You'll also monitor competitors closely and adjust strategies to ensure Red Bull maintains its market leadership. **DEVELOP PORTFOLIO THOUGHT LEADERSHIP** You'll define the role of each product in our lineup by leveraging commercial, shopper, and loyalty insights. You'll create sell-in materials to help markets successfully execute our portfolio strategy and collaborate closely with Product Initiative and Trade Marketing teams to develop compelling innovation concepts. **STREAMLINING COLLABORATION** In this role, you’ll work closely with Supply Chain, Operations, and Finance teams to ensure the seamless and profitable execution of Red Bull’s portfolio across all markets. You'll establish a process to manage tactical product requests, balancing commercial opportunities with internal feasibility and profitability, while also defining and guiding the Core portfolio for each market. ## Qualifications Bachelor’s or Master’s degree in Marketing, Business, or a related field Fluent in English 5+ years of experience in portfolio management, or category management within the FMCG or beverage industry Strong understanding of the Non-Alcholic beverage market, shopper behaviour, and competitive landscape Proven track record in cross functional projects Excellent analytical, strategic thinking, and project management skills Strong collaboration and communication skills, with the ability to influence cross-functional teams Experience with data-driven decision-making tools (Nielsen, IRI, market research platforms) ## Additional Information Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 3.139 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.