You drive business development and implement growth strategies for a specific consumer segment, emphasizing innovative product concepts and effective consumer activations.
Anforderungen
- •Degree in economics with marketing focus
- •At least 5 years in brand management
- •Analytical and entrepreneurial thinking
- •Profound media experience
- •Mastery of strategic marketing tools
- •Conceptual thinking and creativity
- •Organizational talent and flexibility
- •Fact-based approach to work
- •Quick understanding of business goals
- •Resilience in challenging environments
- •Strong stakeholder management skills
- •Teamwork ability in intercultural teams
- •Willingness to travel
Deine Aufgaben
- •Drive business development for a consumer segment.
- •Implement growth strategy and develop product concepts.
- •Create concepts and briefing for new products and optimizations.
- •Manage integrated communication concepts from idea to execution.
- •Develop consumer activations to increase awareness and conversion.
- •Collaborate with international functions and local business units.
Deine Vorteile
Attractive remuneration
Flexible work models
30 days vacation plus special holidays
Sabbatical
Discounts in Dr. Oetker Shop
Pension plan
Professional development opportunities
JobRad program
Daycare cooperation
Excellent employee restaurant
Sports and fitness offers
Laundry service
Visit to Dr. Oetker World
Events and celebrations
Original Beschreibung
**International Brand Manager (m/f/d) Marketing International**
**IBM | Bielefeld | Start date: as soon as possible | Full Time | Permanent**
Since our beginnings at Dr. Oetker, we have been breaking new ground. With pizza, cake, and desserts, as well as digital platforms and services – quality and an innovative spirit set us apart.
What awaits you? It's up to you! At Dr. Oetker, you can actively shape the future – both yours and ours. We want to be part of something bigger. Don't you?
JOIN THE TASTE.
**YOUR RESPONSIBILITIES**
* In this exciting position, you will be responsible for the business development of a defined consumer segment and the associated Dr. Oetker sub-brand and/or product ranges.
* You will implement the growth strategy and plan and develop consumer-winning concepts for new products and/or business areas for Cake/Dessert according to our corporate strategy and in close collaboration with key countries.
* You will develop and provide concepts and innovation briefing for new products, line extensions or optimization of international products.
* You will manage the development of integrated communication concepts – starting with the big idea to the execution of an asset tool box - in Paid, Owned and Earned Media.
* You will create compelling consumer activation that builds awareness and conversion.
* You will collaborate closely with international functions and local business units.
**WHAT YOU BRING**
* You are excellent positioned, if you hold a degree in economics with focus in marketing or equivalent.
* You have gained at least 5 years professional/operational experience in brand and product management (FMCG), ideally in an international environment.
* Your actions are characterized by analytical and entrepreneurial thinking.
* Moreover, besides a profound media experience, you show mastery of consumer-oriented, strategic marketing and brand management tools.
* Your strengths include conceptual thinking, creativity, organisational talent and flexibility. In addition, your work is fact-based and you have a quick understanding of business goals and priorities.
* You are resilient when dealing in a challenging and ambivalent environment and stand out for your stakeholder management skills.
* Furthermore, you developed the ability to work in a team, especially in intercultural-staffed teams.
* A willingness to travel is assumed.
**WHAT WE OFFER YOU**
Attractive remuneration | Flexible work models & mobile work | 30 days of vacation plus Special vacation at Christmas & New Year's Eve | Sabbatical | Discounts in the Dr. Oetker Shop | Pension plan | professional development opportunities | JobRad | Daycare cooperation for children | Excellent employee restaurant | Sports, health and fitness offers | Laundry service | Visiting the Dr. Oetker World | Events and celebrations
Dr. Oetker is an equal opportunities employer. We continuously work to shape and live a corporate culture where everyone feels welcome. At Dr. Oetker, your personality and qualifications are what count. Not gender, nationality, ethnic or social background, religion, disability, age or sexual orientation, and identity.