Head of Web Optimization & PLG(m/w/x)

## Head of Web Optimization & PLG (m/f/d) ###### Permanent employee, Full-time ·Munich Headquarters --- ##### Why we need you Maltego is an all-in-one platform used globally by industry experts, analysts, and law enforcement agencies to help secure the internet, protect organizations and individuals against cyber-crime, and support complex investigations across diverse use cases. We are seeking a  Head of Web Optimization & PLG to own and scale Maltego’s digital growth through full optimization of our website and digital channels. You will be responsible for capturing demand across all segments — driving webshop sales, growing product-led growth (PLG) from our free version, and generating high-quality inbound leads for Enterprise Sales. Leading a team of two web developers, you will execute high-impact strategies across SEO, CRO, website management to maximize digital revenue and pipeline creation. You will also build automated journeys to nurture free users and webshop prospects toward conversion. ##### What to expect Digital Growth Strategy & Demand Capture * Own and optimize the full website experience to capture and convert demand across all customer segments. * Drive product-led growth (PLG) by increasing free product sign-ups, optimizing onboarding, and converting free users into paying customers. * Design, prioritize, and run growth experiments (e.g., A/B testing) to drive conversion improvements across digital journeys. * Develop and scale digital campaigns that drive qualified traffic to the website and webshop. Website Management & Optimization * Oversee website performance, UX/UI, SEO, and conversion rate optimization (CRO) to maximize new customer acquisition. * Manage a team of web developers to continuously improve site speed, personalization, and user experience. * Implement analytics frameworks to monitor and optimize the full digital user journey from first touch to purchase or lead submission. Marketing Automation for Free Users and Webshop Prospects * Design and implement automated journeys that nurture free users and webshop prospects toward conversion into paying customers. * Build behavioral triggers, retargeting campaigns, and targeted messaging to accelerate free-to-paid and webshop conversions. * Ensure a seamless handoff of qualified Enterprise leads to the sales team at the point of capture, without ownership of Enterprise lead nurturing. Analytics & Reporting * Define and monitor KPIs for webshop sales, digital lead generation, product-led growth, and website performance. * Analyze and report on the impact of digital growth initiatives, experiments, and optimizations. * Develop dashboards and reporting frameworks to communicate performance and insights to executive leadership. ##### Your profile in short * 8+ years of experience in growth marketing, digital sales, or product-led growth, ideally in a SaaS or digital product environment. * Strong expertise in website optimization, SEO, and CRO. * Proven success driving product-led growth (PLG) and scaling revenue from freemium or self-service channels. * Experience generating inbound leads for B2B sales teams through website and digital channels. * Hands-on experience building marketing automation workflows for freemium users and webshop prospects. * Proficiency in digital analytics and marketing automation platforms (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud, or similar). * Analytical and experimental mindset with a strong bias for data-driven decision-making. * Leadership experience managing technical and cross-functional teams, including developers. * Bias for action, a passion for testing and iteration, and ability to thrive in a fast-paced, scale-up environment." ##### Why you will love Maltego ###### Why you will love Maltego Maltego is a scale-up company. We provide you the benefits and security of larger corporations coupled with the dynamic and fast-paced work environment and flat hierarchies of a start-up. We are proud to have a large global community that loves our product because it helps to solve the investigations that are most important. Here are some of the reasons why you will love Maltego: * Insights into the daily operations of a fast-growing tech scale-up * Opportunity to quickly take over responsibility and make a direct and long-lasting impact * Motivated and highly international team ##### Location Our Munich office