Head of Marketing(m/w/x)

## Head of Marketing (m/f/d) ###### Permanent employee, Full-time ·Berlin --- ##### Deine Aufgaben **Für unsere Marken SHYNE & Pomélo+Co.** Mit einer starken Präsenz im **D2C-Bereich** und wachsendem **B2B-/Retail-Geschäft** in Europa suchen wir eine erfahrene Persönlichkeit, die als **Head of Marketing** beide Marken strategisch und kreativ weiterentwickelt. * Entwicklung und Umsetzung der **übergreifenden Marketingstrategie** für SHYNE und Pomélo+Co. (D2C & B2B) * Führung und Weiterentwicklung des Marketing-Teams (Brand, Content, Performance Marketing, PR, Influencer) * Steuerung und Optimierung von **Performance-Marketing-Kampagnen** über alle relevanten Kanäle (Social, Search, Display) * Analyse von KPIs, Markttrends und Konsumenten-Insights zur Ableitung von Handlungsempfehlungen * Enge Zusammenarbeit mit Product Development, E-Commerce und Retail Partnern ##### Über Dich * **Mindestens 5 Jahre Erfahrung** im Bereich Marketing, davon mehrere Jahre in einer Führungsposition * Nachweisbare Erfolge in **D2C- und B2B-/Retail-Marketingstrategien** * Idealerweise Erfahrung in der **Beauty-, Haircare- oder FMCG-Branche** * Starke Führungskompetenz, kombiniert mit einem **hands-on Mindset** * Sicher im Umgang mit KPIs, Budgetplanung und datengetriebenen Entscheidungen * Fließende Deutsch- und Englischkenntnisse in Wort und Schrift ##### Das bieten wir Dir * Die Möglichkeit, **zwei starke Marken** auf europäischer Ebene weiterzuentwickeln * Ein dynamisches, kreatives Arbeitsumfeld mit kurzen Entscheidungswegen * Verantwortung ab dem ersten Tag und Gestaltungsfreiheit für deine Ideen * Attraktive Vergütung sowie flexible Arbeitszeiten * Moderne Büros im Herzen Berlins ##### Your mission We are looking for the next leader of our marketing organization as **Head of Marketing** (m/f/d) in **Berlin**. Reporting directly to the CEO, you will be leading a global team as we push forward, extending our international market presence. * Define the overall marketing plan and budget in partnership with the executive leadership team including setting targets, determining the core initiatives and driving execution to deliver business growth at a massive scale across Europe and North America. * Build a data-driven marketing organization with the goal of growing customer acquisition and retention in offline and digital channels. * Expand, lead and mentor our European and US-based marketing team * Undertake market research and competitive analysis to segment and define target markets and implement the best market-penetration strategies * Define and implement a long-term marketing strategy and rally the leadership and company around it * Collaborate closely with your stakeholders to set, monitor and report on team OKRs ##### Your profile * You successfully completed your bachelor’s or master’s degree in the field of Marketing, Digital Marketing, Business Administration or equivalent * Have been there, done that! You know how to build a powerful Marketing Strategy, develop the brand and improve with time * Are a strong leader, able to hire, structure and develop a high performing team * You have fluent English language skills, written and spoken; German, French or Italian language skills are a plus * You have in-depth experience in developing, optimizing, and scaling organic channels e.g. Performance Marketing (particularly paid social and influencer marketing), CRM, Social Media and Content Marketing * You have experience in developing market entry strategies and drive international expansion * You have worked with annual budgets in at least the double-digit million range and successfully achieved growth targets * You have expertise in influencer marketing and partnerships as well as managing various agencies * You have an entrepreneurial mindset with a focus on data, analytics, automation and growth-hacking * Nice to have: You have experience leading a creative team * You have phenomenal cross-functional collaboration skills to direct strategies throughout the entire organization, ensuring all partners are aligned * You are an excellent communicator who can convey complex ideas and data in written and verbal formats to leadership and team members