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Head of Live Experience(m/w/x)

Sauber Motorsport AG
Hinwil

As the Head of Live Experience, you lead a team that creates and manages exceptional live events for Audi F1, focusing on guest engagement, operational excellence, and brand integration throughout the planning and execution processes.

Anforderungen

  • •8+ years in event management
  • •Proven ability to execute live experiences
  • •Strong leadership and project management skills
  • •Expertise in guest experience design
  • •Solid understanding of event logistics
  • •Pro-active problem-solver
  • •Strong service mindset
  • •Experience leading cross-functional teams
  • •Understanding of motorsport culture
  • •Willingness to travel and work irregular hours
  • •Excellent interpersonal skills
  • •Fluent in English
  • •Proficient in standard office software

Deine Aufgaben

  • •Lead and develop the Live Experience Team.
  • •Oversee all off-track events for Audi F1.
  • •Create and execute creative concepts for live experiences.
  • •Plan launch, networking, and exclusive hospitality events.
  • •Design premium guest engagement experiences and journeys.
  • •Ensure high-end activation at every guest touchpoint.
  • •Integrate brand storytelling with digital and interactive elements.
  • •Manage end-to-end event production processes.
  • •Select venues and manage guest logistics effectively.
  • •Oversee on-site execution and hospitality arrangements.
  • •Maintain operational execution from arrival to post-event.
  • •Define and uphold Audi F1 brand and service standards.
  • •Troubleshoot on-site challenges to enhance guest satisfaction.
  • •Develop standard operational processes and procedures.
  • •Analyze performance and drive operational improvements.
  • •Implement quality control measures for execution standards.
  • •Manage budget, cost control, and financial planning.
  • •Ensure collaboration with internal and external stakeholders.
  • •Supervise performance of external agencies and contractors.

Original Beschreibung

## Head of Live Experience ###### Permanent employee, Full-time ·Hinwil --- ##### Your mission * Lead and develop the Live Experience Team, overseeing all off-track events, activations experiences for the Audi F1 project * Develop creative concepts, plan and execute world-class live experiences, including launch events, networking events, driving experiences, media events, partner activations, signature events, fan engagements and exclusive hospitality events outside the track. * Create and implement premium guest engagement experiences and guest journeys, ensuring seamless and high-end activation at every touchpoint * Create innovative experience concepts that integrate brand storytelling, digital engagement and interactive activations * Plan and manage end-to-end event production, including concept development, venue selection, guest management, on-site execution, content, hospitality & catering, digital integration, logistics and supplier coordination * Oversee operational execution, ensuring seamless guest experiences, from registration and arrival to on-site engagement and program, catering and post-event follow-up * Define and uphold brand and service standards, ensuring Audi F1 identity * Proactively troubleshoot and resolve on-site challenges to maintain high guest satisfaction * Develop and implement standard operational processes and procedures * Continuously analyze performance, refine processes and drive operational improvements * Implement quality control measures to maintain the highest execution standards * Manage budgeting, cost control and financial planning * Ensure cross-functional collaboration and project management with internal stakeholders and external agencies * Manage external agencies and contractors, ensuring their performance aligns with project requirements ##### Your profile * 8+ years of experience in event management, experiential marketing or live brand activations (preferably in premium sports, motorsports or entertainment) * Proven ability to creatively develop and execute large-scale live experiences, ensuring seamless guest engagement and high-end brand representation * Strong leadership, team and project management skills, with experience coordinating internal teams, agencies and external partners * Expertise in guest experience design, fan engagement and guest and VIP activations * Solid understanding of event logistics, production and operations * Pro-active problem-solver with ability to adapt to high-pressure, face-paced environments * Strong service mindset, ensuring outstanding experiences * Experience in leading cross-functional teams and managing multiple internal and external stakeholders * Understanding of Formula 1 and motorsport culture, along with experience in premium brand environments and engagement dynamics * Willingness to travel and work irregular hours, including weekends and holidays * Excellent interpersonal and communication skills * Fluent in English, proficiency in additional languages is an advantage * Proficient in standard office software
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