Head of Growth (User Acquisition)(m/w/x)

## Head of Growth (User Acquisition) We are currently seeking a **Head of Growth (User Acquisition)** to join one of our **clients**' teams. If you're looking for an exciting opportunity to grow in an innovative environment, this could be the perfect fit for you. **Key Responsibilities** * **Campaign Ownership and Scaling** * Take full ownership of paid media campaigns across direct-buy and programmatic networks (e.g., Exoclick, TrafficStars), with potential to expand scope across new channels * Build scalable acquisition funnels with aggressive growth targets in mind — from media plan to execution and iteration * Run high-velocity testing loops (creatives, audiences, placements) to optimize CAC and LTV * **Performance Analysis and Strategy** * Monitor performance daily using tools like Voluum, GA4, and internal dashboards * Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior * Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves * **Creative & Funnel Optimization** * Own the creative briefing process: define hooks, formats, and angles based on performance patterns * Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages * Implement systems to reduce creative fatigue and increase speed of testing * **Partnership Management & Media Strategy** * Build strong relationships with traffic sources and negotiate premium placements and custom deals * Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria * Stay ahead of ecosystem changes (platform rules, algorithm shifts) and adapt strategy accordingly * **Automation, Scaling Systems & Team Building** * Identify opportunities to streamline acquisition processes through automation and internal tools * Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently * Hire and manage a team of performance marketers once traction and ROI are proven **Challenges You’ll Tackle** * **Grow the user base from 30M to 100M** within the next 12 months, optimizing for CAC, ROAS, and LTV at scale * **Build a scalable creative engine**: Create and lead processes to brief, test, and iterate performance-driven ad creatives — and hire supporting talent as needed * **Systematize landing page production**: Own the process to launch, test, and scale high-converting landing pages across acquisition funnels * **Launch new channels**: Identify, test, and scale new paid traffic sources beyond existing ones — bringing structure, speed, and efficiency * **Potentially lead go-to-market for new products** under our holding, applying your acquisition playbooks to 0→1 launches * **Prove performance to earn leadership**: This is a **hands-on role from day one**. You’ll run campaigns directly. Once you deliver meaningful results, we’re ready for you to build and lead a team ## Requirements * 8+ years of experience in growth marketing, user acquisition, or performance media * Proven track record of scaling campaigns with clear business impact (e.g., CPA reduction, revenue growth) * Deep knowledge of media buying mechanics: tracking setups, postbacks, UTMs, pixel optimization * Strong analytical and decision-making skills — you live in spreadsheets and dashboards * Experience running and scaling campaigns on Meta (Facebook/Instagram Ads), TikTok Ads, and Google Ads * Proven ability to lead creative strategy — briefing, testing, and iterating UGC, static, and video ads at scale * Experience in direct-response marketing (DTC, gaming, high-ticket funnels, or similar industries) * Hands-on mindset: you’ve managed campaigns yourself, not just directed others * Comfortable in fast-paced, high-volume environments with imperfect data and fast iteration cycles * Experience managing people or agencies — and motivated to build your own team once you’ve earned it * Bonus: Familiarity with compliance-sensitive traffic sources or high-risk funnels **Soft Skills** * Strong communication & collaborative skills (perfectly fluent in English) * Goal-oriented, ownership and commitment * Doer mindset - we are moving fast and we need people who can find the right balance between executing, planning and strategy * Humble - willing to learn, open to feedback * #NSFW - you are comfortable building products that are based on uncensored models and content