Head of Brand Marketing(m/w/x)

## Head of Brand Marketing (m/f/x) remote **Your mission** At sevdesk, we’re building Germany’s most loved accounting platform for the self-employed and microbusinesses. As our new Head of Brand Marketing you’ll take the lead in shaping a distinctive, credible, and widely known brand across Germany and Austria. You’ll be responsible for both **brand marketing** and **external communications** — ensuring sevdesk is top-of-mind for founders and freelancers, respected by the press and ecosystem, and clearly differentiated from a growing list of competitors. In this highly cross-functional leadership role, you’ll manage a talented team, steer key agencies, and work closely with Brand Design, Demand Gen, and Cegid Brand & Comms to drive long-term brand equity and short-term business impact. **Here's how you'll make an impact:** * **Define and evolve** the sevdesk brand strategy — including positioning, messaging, and tone. * **Own brand campaigns** from brief to execution, working cross-functionally and with agencies to deliver standout creative across digital, social, and offline. * **Lead our PR and external communications**, building strong media relationships and driving thought leadership that amplifies our voice in Germany and beyond. * **Build and develop a high-performing team** across brand, comms, social, and events — and lead agency relationships to scale our impact. * **Drive brand investment strategy**, balancing proven channels (e.g. paid social, influencer, content) with new experiments and creative formats. * **Connect brand to business impact** — partner with Demand Gen, Product, and Marketing Ops to track brand health and influence on acquisition and retention. **Your qualification** * 10+ years of experience in brand marketing and/or communications, with at least 4 years in a leadership role. * Background in fast-paced tech, SaaS, or consumer-facing businesses — ideally product- or marketing-led environments with no sales org. * Experience in building brands across both digital and offline media. Also a strong understanding of the German PR and media landscape; proven success with agency management and earned media strategy. * Demonstrated ability to lead cross-functional brand initiatives from concept to execution. * Strong analytical and creative judgment — you know what makes people feel something, and what makes the numbers move. * Fluent German (C2) and English (C1+) with excellent written and verbal communication skills. ## Anforderungen ### Your sevdesk Experience **Drive Impact:** Make meaningful contributions and help move initiatives forward across teams. Your input will be valued, and your work will have a direct influence on sevdesk's success. **Empowered Ownership**: take charge of your work and projects with the expectation of making decisions independently, supported by a team that's there when you need guidance. **Competitive Compensation**: Includes a company pension to reward your contributions. **Time to Recharge**: 30 vacation days, 3 additional days for social engagement, plus 30 Workation days to work from anywhere in the EU. **Flexible Work Environment**: We believe in working where you’re most productive, whether that’s at home or in the office. Our hybrid approach balances flexibility with in-person collaboration, fostering trust and strong teamwork when we come together. **Comprehensive Benefits:** bike leasing, monthly voucher of choice (Amazon, IKEA, Car Sharing, …), Amazon book flat, corporate discounts and more. **Team Vibes**: Enjoy regular team offsites and quarterly events packed with networking and fun! *#LI-Remote* *#li-hybrid*