1201 F. Hoffmann-La Roche AG
Head of Pharma Divisional Strategy Communications, Business Partnering(m/w/x)
Vollzeit
Keine Angabe
Basel
12
1201 F. Hoffmann-La Roche AG6 Tage
Head of Brand & Governance(m/w/x)
Vollzeit
Senior
Keine Angabe
Basel
Nejo KI-Zusammenfassung
In this senior leadership role, you will be the global guardian of Roche’s brand, shaping its strategy and ensuring compliance across digital channels. Your day-to-day responsibilities will include defining brand guidelines, overseeing training programs, and streamlining digital governance.
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Anforderungen
- •Strategic brand and governance leadership
- •10+ years of experience in brand management, corporate communications, and/or digital governance
- •5+ years of leadership experience
- •Deep expertise in brand strategy, governance, and architecture
- •Strong understanding of visual identity systems
- •Experience designing and running digital governance frameworks
- •Track record of driving brand adoption across large organisations
- •Excellent interpersonal and influencing skills
- •Fluency in English; other languages are an advantage
Keine Angabe
Berufserfahrung
10 Jahre
Deine Aufgaben
- •Define and steward the Roche masterbrand globally
- •Support the development of Roche’s brand strategy and positioning with the Reputation Team
- •Lead the brand architecture and naming system for coherence across divisions and products
- •Own and evolve the enterprise tone of voice and visual identity foundations
- •Oversee the creation and updating of brand guidelines, policies, and standards
- •Govern exceptions and waivers through the Brand Council as co-chair
- •Drive global brand adoption and training programs for affiliates and partners
- •Establish and enforce co-branding and partnership rules for alliances and sponsorships
- •Ensure compliance and consistency through formal review gates and audits
- •Lead Roche’s digital governance framework for channel usage and publishing standards
- •Streamline the digital landscape by consolidating and cleaning up platforms
- •Oversee the Digital Asset Management lifecycle, including taxonomy and metadata
- •Provide agency governance oversight to ensure adherence to brand standards
- •Collaborate with the Intelligence Team to monitor brand health and consistency
Sprachen
Englisch – verhandlungssicher
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