In this role, you will lead the development of B2C digital strategies, with a focus on webshop optimization and patient engagement. You will manage a high-performing team, identify new opportunities, and ensure compliance with digital trends.
Anforderungen
- •Bachelor's degree, MBA preferred
- •8+ years of experience in digital commerce
- •Proficient in digital marketing channels
- •Experience in healthcare or medical devices preferred
- •Proven track record in customer lifetime value
- •Financial acumen with P&L management
- •Fluent in English and one additional language
- •Ready to contribute to digital transformation
- •Able to interpret and use data effectively
Deine Aufgaben
- •Lead development of B2C digital strategy.
- •Optimize webshop for traffic generation.
- •Improve conversion rates across platforms.
- •Design innovative programs for patient engagement.
- •Build and manage a high-performing B2C team.
- •Establish clear KPIs to measure success.
- •Collaborate with sales managers and country heads.
- •Ensure integration of B2C initiatives with market needs.
- •Identify new business opportunities through digital channels.
- •Expand product offerings and service enhancements.
- •Develop effective digital marketing strategies.
- •Increase brand awareness and attract new patients.
- •Oversee e-commerce P&L including budgeting.
- •Manage expenses and revenue forecasting.
- •Stay current with digital trends and regulations.
- •Participate in digitalization and task automation.
Deine Vorteile
Limitless career opportunities
Original Beschreibung
!Linde Picture
Linde Saude, LDA
**Head of B2C (m/f/d)**
All Major locations in Region South West | req23841
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| **What you will enjoy doing** * You will lead the development and implementation of our B2C digital strategy across all target markets, with primary focus on webshop optimization, traffic generation, and conversion rate improvement * Moreover you will design and execute innovative programs to enhance long-term value creation from our existing patient base, developing deeper relationships and addressing unmet needs * In addition, you have to build and manage a high-performing B2C team, developing talent and establishing clear KPIs to measure success across all digital channels * Also you will collaborate closely with local sales managers and country heads to ensure integration between B2C initiatives and market-specific requirements, fostering strong strategic partnerships * Furthermore you will identify and capitalize on new business opportunities through digital channels, including product expansion, service enhancements, and digital health solutions * Additionally you will establish effective digital marketing strategies to expand market reach, increase brand awareness, and attract new patients to our services * Oversee the e-commerce P&L, including budget planning, expense management, and revenue forecasting, ensuring profitable growth * Stay current with digital trends, competitive landscape, and regulatory requirements across all territories to ensure our digital strategy remains cutting-edge and compliant * You will actively participate in digitalization and task automation process, contributing to the company´s evolution towards digital transformation **What makes you great** * You have a bachelor's degree; MBA or equivalent advanced degree highly preferred * Moreover you have 8+ years of experience in digital commerce and B2C, with demonstrable success in growing B2C channels * You are proficient in Digital marketing across multiple channels (SEO, SEM, social media, email). Advanced e-commerce expertise including platform management, conversion optimization, and digital analytics * In addition you have experience in healthcare, medical devices, or related consumer health industries preferred * Also you have proven track record of developing strategies to maximize customer lifetime value * You have financial acumen with P&L management experience * You are fluent in English and at least one of the following languages: Portuguese, Spanish, French, German or Italian * Are you ready to face new challenges and actively contribute to the success of the company's digital transformation project * You are able to collect, interpret and use data effectively, driving digital transformation | **Why you will love working with us** At Linde we identify ourselves with our products – either working for the technical or medical gases business. Being a company with a long tradition in the gases business, we not only care about our customers and high quality products, but most importantly about our employees. While working with us, expect a safe workplace, high safety standards and a true commitment from our managers to safety. **What we offer you!** At Linde, the sky is not the limit. If you’re looking to build a career where your work reaches beyond your job description and betters the people with whom you work, the communities we serve, and the world in which we all live, at Linde, your opportunities are limitless. Be Linde. Be Limitless. **This role is a full time position based on an unlimited contract. The standard weekly working hours will be from 08:00 hrs till 17:00 hrs.**
Any designations used of course apply to persons of all genders. The form of speech used here is for simplicity only.
Linde acts responsibly towards its shareholders, business partners, employees, society and the environment in every one of its business areas, regions and locations across the globe. The company is committed to technologies and products that unite the goals of customer value and sustainable development.
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