Growth Product Manager - Activation(m/w/x)

## Growth Product Manager (m / f / d) - Activation ###### Permanent employee, Full-time ·München --- ##### Location Hybrid in Munich (minimum of 2 days a week from the office) Are you a product-minded problem solver who thrives on unlocking user value quickly and effectively? At Usercentrics, we’re on the lookout for a ‘Growth Product Manager (m / f / d) - Activation’ to help users reach their "aha" moment faster, increase activation rates, and significantly impact conversion. In this role, you’ll be embedded in our cross-functional Growth team, working closely with engineers, designers, data analysts, and marketers. Your mission: build and scale activation strategies that accelerate time-to-activation, personalize onboarding experiences, and drive measurable improvements in activation and onboarding conversion. ##### Your Tasks * **Activation Strategy:** Own and optimize the activation funnel by defining clear, metric-driven strategies to reduce time-to-activation and increase activation rate. * **Personalized Onboarding:** Build tailored onboarding experiences based on user personas, localization, and behavioral signals, leveraging AI where possible to dynamically guide users through relevant pathways. * **Experimentation:** Design and run A/B tests to validate hypotheses and improve key metrics including onboarding completion, time-to-value, and product adoption. * **Cross-Functional Collaboration:** Work hand-in-hand with designers, engineers, marketers, and data analysts to deliver best-in-class onboarding and activation experiences. * **Insights & Analysis:** Use both qualitative and quantitative data to uncover activation bottlenecks and identify high-impact opportunities. * **Journey Optimization:** Develop solutions to remove friction from the user journey and guide users efficiently from sign-up to first meaningful value. * **Performance Monitoring:** Define success metrics for activation and continuously measure, report, and iterate on impact. ##### You Bring * Proven experience in Growth or Product roles, with a strong focus on activation, onboarding, or product adoption. * Demonstrated ability to improve time-to-activation and increase activation rates. * Strong analytical skills, hands-on experience with experimentation frameworks, and a metrics-driven mindset. * Deep understanding of PLG (Product-Led Growth) dynamics and user behavior during early product use. * Experience designing or implementing personalized onboarding flows, ideally using segmentation and localization techniques. * Comfort with leveraging AI or automation tools to tailor user journeys at scale. * Excellent collaboration skills across engineering, design, data, and marketing. * A self-starter with an entrepreneurial spirit and a drive to move fast and learn faster. * Bonus: Experience with analytics tools like Amplitude, Mixpanel, and lifecycle messaging platforms. Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.