Growth Marketing Manager(m/w/x)

## Job Description We’re looking for a motivated and data-driven **Growth Marketing Manager** to join our Automotive Marketing team reporting to Senior Customer Engagement Manager. In this role, you'll play a key part in designing and executing personalized, multi-channel marketing campaigns that drive **customer engagement** and **business growth**. You’ll bring your marketing expertise, analytical mindset, and hands-on attitude to a fast-paced, collaborative environment where experimentation and continuous learning are at the heart of everything we do. **What you'll do:** * Design and execute experiments to improve key funnel metrics (acquisition, activation, retention) * Build and optimize multi-channel lifecycle programs across email, push, in-app, and on-site * Analyze performance data and user behavior to uncover insights and inform strategy * Work closely with Product, Data, and Engineering to ideate and launch growth initiatives * Own and improve segmentation, targeting, and personalization across touchpoints * Leverage tools like Braze, Bloomreach, or similar to run scalable, automated campaigns * Continuously A/B test copy, channels, and workflows to improve outcomes * Develop dashboards and reports to monitor growth KPIs and campaign impact ## Qualifications **What you'll bring:** * 3+ years of experience in **growth marketing, CRM, or lifecycle marketing** * **Strong analytical skills** — fluent in data, comfortable with SQL and Excel * Proven track record of **running growth experiments** and optimizing marketing funnels * Hands-on experience with marketing automation platforms or CDPs (Braze, Bloomreach, Salesforce Marketing Cloud, etc.) * Experience in **customer journey mapping** and **personalized communication strategies** * Comfortable working cross-functionally with Product, Tech, and Data teams * Organized and execution-focused — you can manage multiple initiatives at once * Excellent communication skills in English and ideally German (French or Italian is a plus) * Curious, resourceful, and growth-minded ## Additional Information **Benefits you’ll love** * 6 weeks of holidays (with the possibility to buy up to 10 additional days) * 40-hour week (flexitime with a cap at 45 hours - We take work-life balance seriously) * 4 months' notice after the probationary period * SBB Half-Fare Card * You travel 1st class between SMG sites in Switzerland * 18 weeks maternity and 6 weeks paternity leave (also in case of adoption) * Professional accident and supplementary insurance (100% covered by SMG) * No fixed office days (you work where you feel most comfortable) * Independent counselling centre for personal and psychological problems * Gender-neutral fair pay with clearly defined career profiles * Choose your hardware (Mac or Windows + monitor for home) * Choose your mobile phone (iPhone, Samsung, Pixel)