You will develop and implement global customer education strategies, manage training programs, and collaborate with various teams to improve marketing operations and ensure effective communication of results.
Anforderungen
- •Bachelor's degree in marketing or business
- •Fundamental marketing experience
- •MBA in marketing preferred
- •Strong proficiency in MS Office
Deine Aufgaben
- •Develop global customer education strategy.
- •Design scalable customer education programs.
- •Implement education programs with area teams.
- •Set training objectives and identify target partners.
- •Develop learning plans based on persona objectives.
- •Create promotional plans for participant engagement.
- •Collaborate with partners to develop content.
- •Work with marketing tech on training platform.
- •Determine incentives for training completions.
- •Track and measure education program effectiveness.
- •Communicate results of the education program.
- •Enhance the customer education experience.
- •Partner with key stakeholders for alignment.
- •Monitor industry landscape for education inspiration.
- •Manage training platform with subject matter experts.
- •Support annual marketing planning processes.
- •Deploy marketing strategies and operational models.
- •Lead Global Marketing Quarterly meetings.
- •Maintain global marketing operations intranet site.
- •Oversee the Grit for Growth recognition program.
- •Support global marketing program development and deployment.
Original Beschreibung
# Global Marketing Operations Manager (m/f/*)
**DE, Neuss** | **Full time** | **On-site**
**Job Description:**
**The Impact You’ll Make in this Role**
As a Global Marketing Operations Manager (m/f/\*), you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
* Developing the global customer/channel education strategy for the division.
* Designing global and scalable customer/channel education programs based on the developed strategy.
* Implementing the customer/channel education programs on time and in-full for the division, via partnering with area teams.
* The above includes working with area teams to set training objectives, identifying target channel partners to train, developing learning plans based on persona objectives and motives, devising promotional plans to ensure participant awareness/excitement creation/registration/attendance/follow-up, working with partners to develop exceptional content as needed, partnering with the marketing technology team on enhancements and usage of the corporate training platform, determining appropriate incentives or certifications for training completions, tracking and measuring the effectiveness of the customer education program, communicating results of the program, and bringing the entire customer education experience to life beyond product content.
* Partnering with key stakeholders.
* Actively monitoring the abrasives, industrial, and consumer landscape to garner inspiration for developing a world-class education offering.
* Managing the division’s instance of the customer/channel training platform alongside subject matter experts within the Global Marketing Center.
* Closely support annual marketing planning & activation planning processes and implementation.
* Deploy marketing strategies, processes, and operational models based on the marketing plan.
* Lead agenda and organizing of Global Marketing Quarterly meetings.
* Maintain the global marketing operations intranet site.
* Maintain the Grit for Growth, Marketing Edition recognition program for the division.
* Support end-to-end global marketing program & campaign development and deployment, from creation to implementation through to measuring success/optimization, as needed.
**Your Skills and Expertise**
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
* Bachelor’s degree or higher in marketing or business from an accredited university
* Fundamental marketing experience in a business-to-business environment.
Additional qualifications that could help you succeed even further in this role include:
* MBA or master’s degree in marketing from an accredited institution
* Strong proficiency in MS Office (PowerPoint, Excel) and diving into metrics & Power BI.
**Work location:**
* **On-site 4 days a week**
**Travel: May include up to** **10% (domestic/international)**
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people! This Job ad is addressed to all potential candidates. As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.