You create compelling product value propositions and collaborate on marketing strategies while equipping sales teams with effective training and materials to drive product success.
Anforderungen
- •3-5 years of relevant experience
- •Experience in clinical area preferred
- •Self-motivated individual and team player
- •Proven leader and stakeholder manager
- •Excellent communication and presentation skills
- •Strong preference for IVD product marketing experience
- •Bachelor's degree in technical or science field required
Deine Aufgaben
- •Develop a strong product value proposition.
- •Collaborate on go-to-market strategies.
- •Lead messaging development for product marketing.
- •Activate sales teams with training and materials.
- •Integrate products into marketing campaigns.
- •Support regions in selling scale-it products.
Original Beschreibung
# Global Marketing Manager
**Rotkreuz** | **Full time**
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
###
### The Position
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.
## The Opportunity:
##
The **Global Marketing Manager** leads the development of innovative product marketing programs for a number of healthcare insights digital products with primary emphasis on the navify Algorithm Suite (clinical decision support algorithms). As a part of the Product Go-to-Market (GTM) Team, this individual helps shape the product strategy, including ensuring a strong understanding of user and buyer personas, and a clear and differentiated product value proposition. The Global Marketing Manager develops marketing materials for sales enablement, including sales decks, lead generating campaigns, product demonstrations and training materials. This individual will be a member of the Roche Information Solutions Marketing and Global Customer Programs team reporting into the Product Marketing Subchapter Lead.
We are looking for candidates with strong expertise in building and executing product marketing strategies and the ability to operate in a fast paced environment. Experience with medical informatics and medical algorithms is a plus. The individual brings a proven track record to drive results, successfully collaborates in cross-functional teams and is a self-motivated leader with strong business acumen and work ethic. Affiliate experience and a good understanding of the medical and clinical landscape is important.
You will be responsible for:
* Development of a strong and differentiated product value proposition, in collaboration with product, market development and other teams.
* Collaborate with Market Development on the products’ GTM strategies. Lead development of messaging and collaborate across global and affiliate teams to develop aligned product marketing plans.
* Sales enablement: Activate sales teams through training and compelling sales materials including sales decks, demos, and other customer facing collateral.
* Marketing campaigns: Collaborate within the Marketing and Customer Programs team as well as with the Lifecycle team and affiliates to integrate product(s) into prioritized campaigns, or develop stand alone product campaigns as dictated through our marketing prioritization process.
* Commercial activation: Support regions and affiliates in selling “scale-it” products
## Who You Are:
* We are looking for an experienced marketer with 3-5 years of relevant experience to join our RIS marketing team.
* Experience in clinical area or clinical marketing - especially in the field of medical informatics and algorithms - is preferred
* Self-motivated individual and collaborative team player. Good business acumen, a positive attitude, and a strong work ethic.
* Proven leader and stakeholder manager who can create a trusted relationship/partnership with sales, marketing, and product teams, as well as customers and partners
* Excellent listening, oral and written communication/presentation skills
* Strong preference for IVD product marketing or software product marketing experience. Good understanding of digital health transformation is beneficial. Affiliate experience is beneficial.
* Bachelor's degree in technical or science field is required, degree in marketing and/or MBA preferred.
* Travel up to 30%
Locations:
This is a global role, with the strongly preferred location in Rotkreuz, Switzerland. Secondary locations of Basel, Switzerland, San Cugat, Spain and Indianapolis, IN USA are possibilities.
As this position is a global role, international business travel will be required depending upon the business location of the successful candidate and ongoing business project activities.
**Relocation Benefits are not available for this job posting**
**Roche is an Equal Opportunity Employer.**