Original Beschreibung
# Global Marketing Manager OTC (m/w/d)
At schülke, we are pioneers in infection prevention and hygiene. With over 130 years of history and innovation in antimicrobial solutions, we empower healthcare professionals and consumers to protect what matters most: health, trust, and life. This is a newly created role, and we are seeking a purpose-driven Global Marketing Manager to shape and elevate our consumer healthcare strategy on a global scale.
As Global Marketing Manager OTC (m/w/d) you will lead the global marketing strategy, innovation roadmap, and commercial growth plans for our wound care brands sold in retail and pharmacy channels. You will own the end-to-end brand building process, working across cross-functional teams to translate consumer and healthcare professional insights into impactful marketing strategies and product innovations.
This is a high-impact role requiring a blend of strategic thinking, operational discipline, and cross-market execution. You will act as the global category lead, partnering with local markets, sales, R&D, medical affairs, and regulatory teams to deliver growth in a regulated yet competitive environment.
**Your Key Responsibilities**
**Global Strategy & Brand Building**
* Define and execute global brand strategy for OTC wound care brands, ensuring consistency in positioning, messaging, and value proposition across all markets
* Develop annual marketing plans, including business objectives, marketing mix, competitive analysis, and performance KPI
* Shape the long-term brand architecture and visual identity in collaboration with global design and communications
**Innovation & Portfolio Management**
* Identify global white-space opportunities and co-develop pipeline innovations in line with consumer and HCP trends
* Lead innovation launches globally from concept to commercialization, including claims, packaging, and value proposition development
* Oversee product lifecycle management, including SKU rationalization, pricing strategy, and cost optimization
**Consumer & Market Insights**
* Conduct market, competitor, and consumer research to support strategy development and performance optimization
* Translate insights into actionable growth levers for brand, product, and communication development
**Cross-Functional & Market Collaboration**
* Serve as the single point of contact for Wound Management OTC globally, ensuring alignment with regional and local marketing teams
* Collaborate closely with Regulatory, Medical, Supply Chain, and Sales to support market access, compliance, and execution excellence
* Foster strong working relationships with key markets to adapt global strategies locally and ensure successful implementation
**Budget & Compliance**
* Manage global brand marketing budget, track spending, and measure ROI
* Ensure marketing activities comply with global and regional regulatory standards and internal governance
**Your Qualifications & Experience**
* Bachelor's or Master’s degree in Marketing, Business, or Life Sciences; MBA is a plus
* 5+ years of experience **in global or regional consumer marketing**, ideally within OTC healthcare or FMCG
* Proven experience in launching and managing brands in regulated markets (e.g., medical devices, OTC, or pharma)
* Track record of developing and implementing global strategies and innovations that delivered business growth
* Strong entrepreneurial mindset with a **start-up mentality** — hands-on, adaptable, and able to thrive in a fast-paced, evolving environment
* Commercially and analytically savvy, with **data-driven decision-making skills**
* Excellent project management and cross-functional collaboration skills in a matrix environment
* Fluent in English; additional languages (e.g., German, Polish) are a plus
**What we offer:**
* The opportunity to lead a global brand in an impactful health category
* Cross-functional, cross-regional collaboration in a dynamic global team
* Competitive compensation and benefits
* Flexibility and hybrid working possibilities