Employer Branding / Recruitment Marketing(m/w/x)

## About the role: This is your chance to shape and grow **Redcare's Employer Brand** from the ground up in the **Netherlands** and elevate our presence across **Germany** (particularly within **tech**). You'll be part of our **HR team** and work closely with **recruiters and hiring managers** to position Redcare as an **employer of choice**, both **offline and online**. This is a **hybrid role** that can be based in our headquarters in **Sevenum** or our office in **Cologne**. ## Job Description **About your tasks:** **Employer Brand Strategy & Execution** * Develop and implement **localized employer branding strategies** for the **German and Dutch markets** for both **volume and office recruiting**. * Act as **brand guardian** for all candidate-facing content ensuring consistent tone and messaging. **Recruitment Marketing Campaigns** * Plan and execute **data-driven campaigns** on platforms like **LinkedIn, Indeed, Glassdoor, Kununu** and relevant local job portals. * Monitor campaign **performance and optimize** using data insights for effective reach and engagement. **Content Creation & Storytelling** * Produce **high-quality content** including social posts, employee stories, videos, career site updates, and event assets. * Partner with employees to create **authentic narratives** reflecting our **culture and values**. **Events & Community Engagement** * Coordinate Redcare's presence at **job fairs, university events, and meetups** in **Germany and the Netherlands**. * Support local **employer brand activations** and **internal ambassador programs**. **Analytics & Reporting** * Track and report **key KPIs** such as campaign ROI, engagement, and employer reputation. * Present actionable **insights and recommendations** for continuous improvement. ## Qualifications **About you:** * Proven experience in **employer branding or recruitment marketing** in an **international environment** with focus on a **German market**. **Dutch market** knowledge is a big plus. * Expertise with **LinkedIn, Indeed, Glassdoor, Kununu**, and local job boards. * Confident using **analytics tools** (e.g., LinkedIn Campaign Manager, Google Analytics, Excel). * **Data-savvy**, **detail-oriented**, and driven to create a **strong candidate experience**. * Skilled in **content creation** with a good eye for **visual storytelling**. * Experience planning and executing **digital and in-person campaigns and events**. * Strong communicator who loves **building connections** and sees the power of **engagement and storytelling**. * Fluent in **English** and **German**. **Dutch** skills are a plus. ## Additional Information **About your benefits:** In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits: * **Welcome days:** We want you to feel at home with us from the very first day. Therefore, we welcome you with our comprehensive onboarding program. * **Mental Health:** Get quick and professional help from psychologists of Nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge. * **Personal development:** Grow! We support and encourage your individual development through various in- and external trainings. * **Work from Home:** If your role does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU. * **Employee referral program:** Because you know best who fits in with us, successful recommendations are rewarded with a bonus.