Digital Marketing & Omnichannel Specialist GSA(m/w/x)

# Digital Marketing & Omnichannel Specialist GSA - TZ/VZ **DEU Heidelberg - Tullastrasse** | **Full time** | **In-Office** # Job Description Summary We are seeking an experienced and dynamic B2B Digital Marketing & Omnichannel and e-Commerce Specialist for our GSA region. This role is crucial for acquiring and nurturing customers (hospitals, medical practices) digitally. The position reports to the Omnichannel Manager Central & Eastern Europe. To be successful, the candidate needs to have a proven track record in B2B Digital Marketing, ideally in MedTech, with a solid grasp on Analytics, CRM, CMS, and e-Commerce. The Candidate will work in a matrix organization closely with Business Units Marketers and Digital Marketers, with European counterparts, and within the AHS-team of (Strategic) Account Managers and Public Health to increase Brand Awareness, Customer Lifetime Value (CLV), and drive business growth. # Job Description We are the makers of possible BD is one of the largest global medical technology companies in the world. *Advancing the world of health*™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. **Why Join Us?** A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. **Become a maker of possible with us!** Localization: Deutschland – Hybrid  including offices in Frankfurt, Heidelberg, Karlsruhe. **Job Responsibilities:** * **Campaign Management:** Implement omnichannel marketing campaigns that engage healthcare professionals through various channels, including email, social media, webinars, and digital advertising. * Localize European omnichannel **marketing campaigns** **that** align with business objectives and target audience needs * Design local German campaigns in collaboration with Strategic Account Managers and GSA Corporate Marketing * **Digital Marketing channels:** Manage digital marketing channels, including website, webinars, social media, LinkedIn, email, and paid advertising * **Content Creation:** Create and manage digital content that is consistent with the brand identity and guidelines, suitable for different platforms * **Analytics and Reporting:** Monitor and measure the performance of marketing campaigns using relevant metrics and tools (Saleforce.com, PowerBI). Provide insights and recommendations for continuous improvement. * **E-Commerce:** Manage businesses’ digital marketing platforms and regulate their online sales. As an e-commerce specialist, you work to help create the right e-commerce platform to lastly increase sales on these e-commerce websites through digital marketing, targeted search engine optimization (SEO), and data analysis * **Lead Management:** Utilize CRM (SFDC) to manage, track, and analyze customer interactions and ensure Lead-Follow-up * **Web Page Owner** (Bd.com, focus on GSA) – maintain content in collaboration with EMEA (Europe Middle East and Africa) and local teams of Business Units and Corporate Marketing * **Content approval**: upload on Veeva Vault Promo Mats platform and monitor approval * **Content Translation** and transcreation: supervise the translation of assets in C&EE languages (Polish, German) and their usage in Synthesia and TransPerfect * **Project Support**: support the Omnichannel Manager C&EE in critical projects like website enhancements, piloting AI tools, improving omnichannel process and capabilities * **Pioneer Omnichannel**: Stay up to date with industry trends and best practices, including Gen AI, to ensure our marketing efforts are innovative and effective. Master sales enablement tools like Showpad, LinkedIn & LinkedIn Sales Navigator * **Training and Support:** Provide training and support to internal teams on digital marketing tools and best practices. * **Collaboration:** Maintain efficient communication in BD Matrix, working closely with Strategic Account Managers, Business Unit Omnichannel Experts, European counterparts, internal teams, and external partners to ensure consistent messaging and branding across all channels. * **Ad hoc admin** support **Direct & Indirect KPIs for the role** * Email marketing metrics, such as open rates, click-through rates, and conversion rates * Website and social traffic engagement metrics, such as page views, bounce rate, and time on site * Number of Leads * CLV * NPS, CSat, CE * Actionable Analytics * LinkedIn performance, LinkedIn Sales Navigator Metrics * Content marketing metrics (Showpad), such as content downloads, content shares, and content engagement * Return on investment on marketing and communications initiatives **About you:** **Education and Experience:** To be successful in this role, a digital marketing qualification or equivalent diploma is crucial, together with previous experience in B2B selling or medical marketing. * 5+ Experience in Digital Marketing in B2B Industry, ideally in healthcare or regulated industry * Proven Track record working on omnichannel campaigns * Experience in e-Commerce * Minimum bachelor's degree in digital marketing * First-hand Experience with SFDC or CRM equivalent * First-hand experience with LinkedIn and ideally LinkedIn Sales Navigator * Experience with Analytics (SFDC, PowerBI...) * Experience with CMS and AEM is a plus * Experience working in a Matrix organization is a plus. **Knowledge and Skills:** * Native German-speaking and business-fluent English * Proficiency and continuous learning on Gen AI tools and hacks * Strong analytical skills * Ability to work independently (you are a one-woman/man show), and as part of a team of six * Excellent written communication skills to produce digital content * Influencing and teaching skills * Strong interest in healthcare * Polish understanding or other Eastern languages is a plus. # Primary Work Location DEU Heidelberg - Tullastrasse # Additional Locations DEU Frankfurt - Walther-von-Cronberg-Platz # Work Shift