CRM Manager(m/w/x)

## Job Description As a CRM Manager focused on Acquisition at Omio, you will own and execute lifecycle marketing strategies that convert new users into active customers. This role is central to optimizing the onboarding experience, driving early engagement, and increasing first-time bookings. You will use CRM channels to deliver personalized, data-driven messaging that accelerates user activation and maximizes acquisition ROI. **Main tasks and responsibilities:** * **Drive User Activation:** Design and execute CRM campaigns across multiple channels (email, push, in-product) to convert new sign-ups into active users. * **Optimize Onboarding Journeys:** Develop and refine automated communication flows that guide new users from sign-up to their first booking, significantly boosting conversion. * **Enhance Personalization:** Segment new users based on their behavior and acquisition source, delivering tailored communications that maximize relevance and engagement. * **Analyze and Improve Performance:** Monitor key acquisition metrics, analyze user behavior to identify friction points, and provide strategic insights to optimize campaign effectiveness. * **Manage CRM Platforms:** Utilize and manage CRM tools, specifically Braze, to build, automate, and maintain robust acquisition campaigns and journeys. * **Collaborate Cross-Functionally:** Work closely with marketing, product, and analytics teams to ensure CRM initiatives are aligned with overall growth strategies. * **A/B Test and Innovate:** Continuously A/B test messaging, timing, and channel mix to improve early-stage engagement and conversion rates. ## Qualifications **Experience** * Successfully executed diverse CRM automation projects * Experience: Minimum of 3 years of experience in CRM management and technology, with a proven track record of implementing and optimizing CRM solutions. **(Braze)** * Travel or B2C lead conversion is a bonus * Analytical Skills: Strong data analysis skills and the ability to translate data into actionable insights. * Strategic Thinker: A strategic mindset with the ability to design and execute CRM strategies aligned with business goals. * Problem-Solving: Strong problem-solving skills and the ability to adapt to changing business needs. * Project Management: Proficiency in project management to lead CRM-related initiatives. * Fluent English mandatory **Education** * University degree preferred: Marketing, economics, information technology **Behaviors** * This role requires a very high degree of proactiveness and ownership. A collaborative spirit * Cross-functional work is the daily business, and communication is the key to success * Results-oriented, convincing communication style ## Additional Information **What’s in it for you? #LifeAtOmio** * Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride * A competitive and attractive compensation package * Subsidized Urban Sports Club membership * A diverse team of more than 45 nationalities * and more **Diversity makes us stronger** We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.