Du planst und führst E-Mail-Marketingkampagnen durch, übernimmst das CRM-Management und entwickelst Strategien zur Kundenbindung und -pflege.
Anforderungen
- •Completed vocational training or relevant degree
- •Hands-on experience in e-mail marketing
- •Data-driven mindset with performance optimization
- •Strong understanding of customer segmentation
- •Experience in marketing automation platforms
- •Excellent project management skills
- •Proficiency in English & German
Deine Aufgaben
- •E-Mail-Marketingkampagnen planen, aufbauen und ausführen
- •CRM-Kampagnenmanagement von Anfang bis Ende übernehmen
- •Marketingautomatisierungsprogramme implementieren und optimieren
- •Segmentierungsstrategien für personalisierte Nachrichten erstellen
- •Kampagnenperformance analysieren und optimieren
- •CRM-Strategien entwickeln und umsetzen, um Kundenbeziehungen zu pflegen
- •Eng mit Schlüsselakteuren wie Brand, BI, Tech und Kundenservice zusammenarbeiten
- •Unerforschte CRM-Möglichkeiten identifizieren und optimieren
- •KPIs zu Retention, Reaktivierung und CLV festlegen und verfolgen
- •Über aktuelle CRM- und Lifecycle-Marketing-Trends informiert bleiben
Deine Vorteile
Verantwortungsvolle und abwechslungsreiche Aufgaben
Flache Hierarchien und offene Unternehmenskultur
Flexible Arbeitszeiten durch mobiles Büro
Kostenlose Getränke wie Wasser und Kaffee
Regelmäßige Team- und Sportevents
Original Beschreibung
## CRM & Lifecycle Marketing Manager (m/f/d)
###### Permanent employee, Full-time · München
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##### Your tasks and challenges:
• Plan, build, and execute email marketing campaigns to drive customer engagement, retention, and growth
• Own the end-to-end process of CRM campaign management — from segmentation and content setup to execution and performance analysis
• Own the implementation and optimization of marketing automation programs
• Create segmentation strategies to deliver personalized and relevant messaging
• Analyze campaign performance, leverage data insights to iterate and optimize future initiatives
• Develop and execute CRM strategies to nurture customer relationships, boost retention, and enhance overall customer engagement
• Collaborate closely with key stakeholders, such as the Brand, BI, Tech and Customer Support teams, ensuring alignment across all CRM initiatives
• Identify untouched CRM opportunities by leveraging customer insights to optimize onboarding, cross-/up-selling, and reactivation measures
• Establish and track KPIs related to retention, reactivation, and CLV
• Stay up to date with CRM and lifecycle marketing trends, tools, and best practices to continuously innovate
##### We're looking for you!
• Completed vocational training or relevant degree
• 3–4 years of hands-on experience in e-mail marketing, marketing automation and lifecycle marketing
• Strong understanding of customer segmentation and personalization
• Data-driven mindset with a track record of leveraging insights to optimize performance
• Experience in marketing automation platforms (Emarsys & Klaviyo is a plus)
• Excellent project management skills and the ability to juggle multiple priorities
• Proficiency in English & German
##### What we offer!
• Responsible and very varied tasks in a great team with plenty of creative freedom and room for your own ideas
• Flat hierarchies, an open corporate culture and a pleasant, friendly working atmosphere (no dress code, everyone is on first-name terms, etc.)
• Our mobile office policy allows you to work flexibly
• Other benefits: as much water/coffee/tea as you like
• Regular team events and participation in sporting events