•Deep-dive into products and customer insights.

•Monitor social media trends for creative inspiration.

•Write briefs, scripts, and storyboards for creatives.

•Collaborate with designers to create engaging assets.

•Define hypotheses and run testing experiments.

•Analyze creative metrics to inform iterations.

•Maintain a creative library and testing documentation.

•Utilize analytics and AI tools for optimization.

•Manage the creative process from brief to delivery.

•Stay updated on social platform features and tools.