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Content Marketing Manager(m/w/x)

Freudenberg
München

You play a key role in generating and nurturing leads through targeted content, managing projects, and ensuring consistent messaging across various channels and teams.

Anforderungen

  • •Completed studies in Communication or similar
  • •Several years of experience in Marketing
  • •Strategic mindset and editorial sensitivity
  • •Well-versed in corporate publishing and digital formats
  • •Experience in press and public relations
  • •Clear communication in German and English

Deine Aufgaben

  • •Support lead generation and nurturing efforts.
  • •Select formats and channels for content strategy.
  • •Manage planning, execution, and reporting of content processes.
  • •Ensure consistency in tone, messaging, and design.
  • •Collaborate with international teams and agencies.

Original Beschreibung

# Content Marketing Manager (f/m/d) **München** | **Full time** # Responsibilities: * With targeted content along the customer journey, you support Marketing and Sales in lead generation and nurturing * You select suitable formats and channels – both internal and external – and implement our content strategy tailored to specific target groups * As project lead, you manage planning, execution, and KPI-based reporting related to our content processes * You ensure that global tone, messaging, and design remain consistent * In collaboration with international teams and agencies, you keep everything on track and stay on top of AI trends # Qualifications: * You have successfully completed your studies in Communication, Media, Journalism – or a comparable field * You have several years of experience in Marketing and Communications – ideally in a B2B environment * With a strategic mindset and editorial sensitivity, you craft compelling and impactful content * You are well-versed in corporate publishing and effectively use digital formats and AI tools for content creation * You also have experience in press and public relations, ideally complemented by monitoring expertise * Your communication is clear, your organization is well thought-out – in both German and English at a business-fluent level. Klüber Lubrication München GmbH & Co. KG
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