You play a key role in generating and nurturing leads through targeted content, managing projects, and ensuring consistent messaging across various channels and teams.
Anforderungen
- •Completed studies in Communication or similar
- •Several years of experience in Marketing
- •Strategic mindset and editorial sensitivity
- •Well-versed in corporate publishing and digital formats
- •Experience in press and public relations
- •Clear communication in German and English
Deine Aufgaben
- •Support lead generation and nurturing efforts.
- •Select formats and channels for content strategy.
- •Manage planning, execution, and reporting of content processes.
- •Ensure consistency in tone, messaging, and design.
- •Collaborate with international teams and agencies.
Original Beschreibung
# Content Marketing Manager (f/m/d)
**München** | **Full time**
# Responsibilities:
* With targeted content along the customer journey, you support Marketing and Sales in lead generation and nurturing
* You select suitable formats and channels – both internal and external – and implement our content strategy tailored to specific target groups
* As project lead, you manage planning, execution, and KPI-based reporting related to our content processes
* You ensure that global tone, messaging, and design remain consistent
* In collaboration with international teams and agencies, you keep everything on track and stay on top of AI trends
# Qualifications:
* You have successfully completed your studies in Communication, Media, Journalism – or a comparable field
* You have several years of experience in Marketing and Communications – ideally in a B2B environment
* With a strategic mindset and editorial sensitivity, you craft compelling and impactful content
* You are well-versed in corporate publishing and effectively use digital formats and AI tools for content creation
* You also have experience in press and public relations, ideally complemented by monitoring expertise
* Your communication is clear, your organization is well thought-out – in both German and English at a business-fluent level.
Klüber Lubrication München GmbH & Co. KG