Consumer Activation Manager(m/w/x)

City: Cologne # Consumer Activation Manager (m/f/d) 4 Jun 2025 Job ID: 100854 Country: Germany Professional area: Marketing Contract type: Fixed Term Professional level: Experienced Location: Cologne, NW, DE, 51063 At JTI we celebrate differences, and everyone truly belongs. **46,000 people from all over the world** are continuously building their unique success story with us. **83% of employees feel happy** working at JTI. To make a difference with us, all you need to do is bring your **human best.** **Your talent - communication and organization** * University degree in Marketing, Economics, Event Management or related fields * Diverse work experience preferably in consumer activation, promotion and events * Strong experience in project and agency management * A minimum of 5 years experience in FMCG / tobacco industry is a plus * Precise working approach with high demands in own work quality * Good financial, controlling, and analytical skills * Good interpersonal skills, open minded, quick learner * A consumer centric mindset and a desire to contribute with own ideas * Advanced knowledge of MS Office, particularly PowerPoint, SAP is a plus. * Fluent in German and proficient English and written and spoken **Your tasks - exciting and diverse** * Support, prepare, execute and manage consumer activation programs and projects within the respective consumer activation touchpoints. * Transfer brand objectives and insights into target group relevant activities. * Work according to brand guidelines, legal boundaries and ensure consistent program implementation as well as on time deliveries. * Ensure ongoing alignment between respective Marketing & Sales teams. * Supervise and manage budget efficiently for the respective areas of responsibility * Monitor and evaluate executed programs vs. defined KPIs * Support Consumer Activation Lead in strategic planning, provide necessary input for local and global meetings and presentations. * Develop recommendations for improvements or innovations within area of responsibility. Identify opportunities for future exploration. * Analyze market and consumer data to understand trends and competitor activities. **Your benefits - evidently appealing** * The freedom to be yourself: We believe in the success of diverse teams and stand for a working environment in which you can be who you are, because with us, people are the center of attention * The flexibility to shape your working hours and location: We build on flexible working time models, including mobile office * Your well-being is our priority: In addition to external cooperations, we offer extensive opportunities for the right work-life balance * A varied and responsible job with one of the largest employers in the tobacco industry * A family-like corporate culture combined with the development opportunities of an international group of companies * A management that stands for an appreciative and integrative style of leadership * Home office equipment, laptop, and company mobile phone * Attractive remuneration **Your chance:**Take your chance and join one of the "Top Employers 2025" in Germany. We offer you a challenging and varied job in an international company. Continuous further training and attractive general conditions are fundamental components of our personnel concept At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.