Chief Marketing Officer(m/w/x)

## Job Description **Leadership Excellence** Visionary Leadership: Define and communicate a bold vision for the Team’s marketing and branding efforts, rallying internal and external stakeholders around a unified strategy. Team Empowerment: Build, mentor, and inspire a high-performing marketing Team, fostering a culture of creativity, collaboration, and accountability. Cross-Functional Collaboration: Partner with leadership across Sports Operations and Commercial Teams to align marketing objectives with broader organizational goals. Change Agent: Lead with agility and innovation, embracing new technologies and trends to keep the Team at the forefront of the industry. **Brand Innovation** Cultural Trailblazer: Establish the Team as a trendsetter by blending cycling heritage with cutting-edge cultural and lifestyle elements to make it the most attractive brand in the sport. Iconic Campaigns: Spearhead groundbreaking campaigns that define the Team’s narrative and build excitement across diverse fanbases globally. 360° Campaign Leadership: Develop and execute comprehensive 360° marketing campaigns that seamlessly integrate across channels, including digital, social media, events, traditional media, and sponsorship activations. Authentic Storytelling: Champion narratives that authentically celebrate the Team’s sporting achievements, community initiatives, and core values. **Fan Engagement** Fan-Centric Strategies: Elevate fan experiences with innovative activations, from immersive live events to engaging digital platforms, making fans feel like part of the journey. Innovative Hospitality: Redefine the hospitality experience for partners, sponsors, and fans by designing exclusive, unforgettable in-person and virtual engagements at races, team events, and beyond. Loyalty Building: Develop programs that cultivate deep emotional connections and enduring loyalty among fans and followers. Trendsetting Merchandise: Oversee merchandise that embodies the team’s ethos, ensuring it is as desirable as it is functional. **Performance and Analytics** Data-Driven Insights: Use analytics and feedback to continuously refine marketing strategies and maximize impact. ROI Focus: Deliver measurable success in campaigns, fan growth, and partner engagement while maintaining budget discipline. ## Qualifications **Personal Skills:**Creative, innovative, open-minded. Team-capable, with leadership qualities, friendly, loyal, communicative, and responsible. Organizational ability, calm, diligent, and flexible. **Professional Skills:**Proven experience in the sports industry with a high personal interest in all sports (with a focus on cycling). Management experience, strong project leadership, and result-oriented decision-making skills. Excellent team leader, with exceptional communication and networking abilities. Stirring presentation skills, and the ability to shape big ideas into action. Futurist mindset, always seeking the 'next big thing', and passionate. **Language Requirements:**Fluent in English and German (written and oral), with appreciation for additional languages. ## Additional Information Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €3.139,00 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.