You will oversee the implementation of brand strategies and marketing concepts, ensuring compliance and effective communication. Your role includes managing budgets, leading a team, and collaborating with key stakeholders to achieve brand objectives.
Anforderungen
- •University degree or equivalent experience
- •At least 4 years experience in leadership
- •Good command in English and German
- •Planning and thinking strategically
- •Brand planning
- •Business & financial understanding
- •Commercial awareness
- •Analytical business and audit reporting skills
- •Excellent project management skills
- •Budget management
- •Solid therapeutic area and brand know-how
- •Excellent market knowledge
Deine Aufgaben
- •Conduct activities consistent with company values.
- •Complete required training on the Code of Conduct.
- •Manage implementation of the Global Brand Strategy.
- •Plan and implement marketing concepts.
- •Create and monitor achievement of critical metrics.
- •Execute PR and communication plans across channels.
- •Observe market and competitors through analysis.
- •Share standard methodologies with the region.
- •Lead and distribute tasks to the brand team.
- •Drive agendas and motivate the brand team.
- •Represent the brand team in SMT and region.
- •Monitor the brand budget and create forecasts.
- •Make decisions regarding resource use and budget shifts.
- •Ensure marketing excellence with material rollout.
- •Conduct training sessions and cycle meetings.
- •Serve as first contact for sales managers.
- •Collaborate with opinion leaders and sales on visits.
Deine Vorteile
Base salary of €81,964
Bonus payments for company success
Company car options available
Extensive social benefits included
Flexible working hours and hybrid option
Individual development opportunities
Environmentally conscious company goal
Original Beschreibung
# Brand Manager CVRM (m/f/d)
**Austria - Vienna** | **Full time**
**Brand Manager CVRM** (m/f/d)
Location: Vienna - Austria
Type: Permanent
## Objective of the position:
Assists in designing, implementing, and evaluating the marketing activities of assigned products within a given product line, including distribution channel solutions (may include digital, social media, inside sales). Assists in the review of marketing programs and helps implement changes. Assists in the analysis of market data to identify key segment drivers.
## General Job Responsibilities:
Conducts activities and interactions consistent with Things we value and in compliance with the Code of Conduct and supporting Policies and Standards relevant to your role. Completes all required training on the AZ Code of Conduct and supporting Policies and Standards on time, reports any potential issues of non-compliance.
## Main tasks
**Strategy**
Strategic product management, implementation, and rollout of the Global Brand Strategy at the local level.
Planning and implementation of marketing concepts.
Responsibility for creation and monitoring of goal achievement (critical metrics).
Rollout of PR and communication plans through e.g., multi-channel.
Market and competitor observation (brand trackers, sales analyses, market monitoring, etc.).
Standard methodology sharing in the region, e.g., in the context of global brand forums, exchange with BM colleagues as well as with AZ global and operational.
## Operational
Assemble, lead, and distribute tasks to the brand team.
Driving agendas in the brand team - impulse provider and motivator for the brand team.
Representation of the brand team in the SMT/region.
Budget responsibility for the brand budget: monitoring the budget, creating forecasts.
Decisions on the use of resources, responsible for budget shifts.
Driving marketing excellence for the product: rollout (including monitoring and tracking) of materials and core messages to the sales force.
Conducting training sessions (also during cycle meetings).
First point of contact for sales managers.
Working relationship with local and national opinion leaders, joint visits with sales.
## Essential
* University degree or equivalent experience in a scientific or economic field.
* At least 4 years proven work and leadership experience in a similar role in multinational matrix company and previous industry sector.
* Good command in English and German (written and spoken).
* Planning and thinking strategically.
* Brand planning.
* Business & financial understanding.
* Commercial awareness.
* Analytical business and audit reporting skills.
* Excellent project management skills.
* Budget management.
* Solid therapeutic area and brand know-how.
* Excellent market knowledge.
## We offer
* Base salary for this position is €81,964 per year (full-time basis).
* Participation in company success through bonus payments.
* Company car options.
* Extensive social benefits, including company pension and additional insurance.
* Flexible working hours with the option for hybrid work.
* Individual development opportunities.
* Environmentally conscious company aiming to be climate-neutral by 2025.
**Date Posted**
22-May-2025
**Closing Date**
03-Jun-2025
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.