Brand Insight Lead(m/w/x)

# Brand Insight Lead **Brand Insight Lead** **Position Snapshot** Location: Vevey, Switzerland Company: Nespresso HQ Act. Rate: Full-Time, 100% Type of contract: Permanent contract **What we offer at Nespresso** Exciting opportunities to develop your career your way Flexible working arrangements - facilitating creativity and collaboration A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you! Quality and sustainability at the core of who we are and a critical vision of driving positive change The opportunity to be part of a B Corp certified company and one of the world’s most trusted brands **Position Summary** As a **Brand Insight Lead**, you will be responsible for planning, designing, and delivering analysis and insights to the Marketing teams, primarily focusing on End to End Marketing and Brand & Comms. You will act as a strategic insight partner, nurturing a deep understanding of the Nespresso Target Consumer and providing relevant input into strategic documents with the ultimate purpose to engage and delight coffee drinkers around the world with relevant and distinctive brand experiences. Additionally, you will lead the Brand Health Tracking program, ensuring it is optimized and effectively integrated into the business. **A Day in the Life of a Brand Insight Lead** * Collaborate with brand builders to develop strategic documents such as Target Consumer Portrait, Big Idea Brief, Integrated Brief, based on genuine consumer insights * Design, develop and execute the approved annual brand insight plan * Oversee research processes, ensuring timely completion and effective communication of findings * Manage the brand insight budget in compliance with Finance and Procurement guidelines * Synthesize and disseminate brand insights using multiple data sources and monitor competitive activities * Lead the Brand Health Tracking Programme in collaboration with the Coffee Strategic Business Unit * Develop a new Measurement Framework to evaluate brand performance and growth opportunities and drive consistent KPIs across markets * Foster a culture of consumer-driven decision-making and measurement within the organization **What will make you successful** * University degree in Marketing or equivalent * Solid experience in market research within Nestlé or equivalent FMCG environments and/or major research agencies * Extensive experience in analyzing consumer data * Strong foundation in various research techniques, incl. segmentation, trends, and brand equity analysis. Expertise in big idea, creative development, pre/post testing, campaign analysis, and good understanding of media principles and consumer experience framework * Excellent analytical skills and ability to manage big data * Outstanding communication skills, ability to synthesize and simplify complex issues, translating insights into compelling stories and clear recommendations * Project management skills, including stakeholder management and managing specialized professionals * Autonomous, proactive, and results-oriented with strong business acumen * Proficiency in English is a must; knowledge of additional languages is a strong advantage At Nespresso, we’ve built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an impact on the future for one of the biggest sustainable companies. Whatever your role, you’ll find you can drive real change and spread your enthusiasm. Join the place where you can thrive, you feel, you belong, you are inspired to be and do your best. Vevey, VD, CH, 1800