TE
tesa
6 Tage

Brand Experience Manager(m/w/x)

Vollzeit
mit Homeoffice
Senior
Keine Angabe
Norderstedt

As a Brand Experience Manager, you will craft and execute engaging brand experiences for B2B events and trade shows, ensuring a seamless connection between live and digital interactions while driving lead generation and brand visibility.

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Anforderungen

  • •University degree in Marketing, Communications, Digital Media, Business, or related field
  • •At least 5 years of experience in B2B marketing, event marketing, brand management, or digital marketing
  • •Strong experience with trade fairs, conferences, and customer-facing B2B events
  • •Experience working with CRM and marketing automation tools
  • •Strong strategic thinking with a focus on business outcomes
  • •Excellent project management skills to handle multiple marketing initiatives
  • •Strong communication and interpersonal skills for effective collaboration
  • •High flexibility and willingness to travel within Europe
  • •Detail-oriented with strong analytical skills to monitor KPIs
  • •Ability to work in a fast-paced environment and adapt to changing priorities
Bachelor-Abschluss
ODER
Master-Abschluss

Berufserfahrung

5 Jahre

Deine Aufgaben

  • •Lead the end-to-end brand experience for B2B events, trade shows, and tech days
  • •Develop event concepts aligned with value propositions and buyer personas
  • •Plan and execute trade show appearances, including booth design and visitor journey
  • •Coordinate with agencies, suppliers, booth builders, and internal stakeholders
  • •Ensure brand consistency across all physical touchpoints
  • •Translate brand and product strategy into compelling B2B storytelling
  • •Act as a brand ambassador in all event-related communications
  • •Plan and execute digital campaigns to support events
  • •Support thought leadership initiatives through event content and speaker positioning
  • •Initiate communication on digital touchpoints like social media and newsletters
  • •Integrate events into CRM and marketing automation workflows for lead capture
  • •Support Account-Based Marketing initiatives related to key events
  • •Define and track KPIs for lead management and brand visibility
  • •Analyze event and campaign performance
  • •Use insights to optimize event formats and digital activations

Tools & Technologien

CRMmarketing automation tools

Sprachen

Englisch – verhandlungssicher

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