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EGEGYM Wellpass GmbH

Team Lead CRM(m/w/x)

München
Full-timeWith Home OfficeSenior
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Overseeing multichannel CRM campaigns and customer retention strategies for a marketing team. 1-2 years leadership experience required. 30 days vacation, free gym access.

Requirements

  • Degree in marketing, business, data science, or related field
  • 5+ years CRM or marketing automation experience
  • 1-2 years leadership or team lead capacity
  • Deep knowledge of CRM strategies
  • Deep knowledge of customer segmentation
  • Deep knowledge of marketing automation best practices
  • High proficiency in leading CRM platforms
  • High proficiency in analytical tools
  • Strong leadership qualities
  • Ability to inspire, guide, and grow a team
  • Exceptionally data-driven
  • Capability to translate complex data into strategic insights
  • Excellent communication skills in German
  • Excellent communication skills in English

Tasks

  • Lead, mentor, and develop a three-member CRM team
  • Foster a culture of excellence, collaboration, and continuous improvement
  • Define and implement the overarching CRM strategy
  • Increase engagement, satisfaction, and long-term customer retention
  • Oversee planning and execution of multichannel CRM campaigns
  • Ensure alignment with broader marketing goals
  • Drive a data-first culture
  • Track and report on global CRM performance and KPIs
  • Identify high-level optimization opportunities
  • Develop and scale automated lifecycle journeys
  • Maximize customer lifetime value
  • Work closely with Product, Data, and Tech teams
  • Enhance the toolstack and user experience
  • Manage the CRM budget and resources effectively
  • Achieve departmental objectives

Work Experience

  • 5 - 7 years

Education

  • Bachelor's degree

Languages

  • German – Business Fluent
  • English – Business Fluent

Tools & Technologies

  • Braze
  • Salesforce
  • Hubspot

Benefits

Learning & Development

  • Continuous development

Flexible Working

  • Flexible working hours
  • Hybrid working policy

More Vacation Days

  • 30 days of vacation

Healthcare & Fitness

  • Free EGYM Wellpass access
  • In-house gym access

Public Transport Subsidies

  • Monthly travel subsidy

Mentorship & Coaching

  • Mentoring program

Corporate Discounts

  • Employee discounts

Company Bike

  • Bike leasing offer

Retirement Plans

  • Employer-subsidized pension
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of EGYM Wellpass GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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