Description

In this role, you will shape the US go-to-market strategy by integrating product marketing and brand messaging while managing revenue targets and acquisition budgets. Your day-to-day responsibilities will involve collaborating with cross-functional teams and optimizing campaigns to drive customer acquisition and enhance market performance.

Requirements

• •Bachelor’s or Master’s degree in a related field
• •7+ years of experience in B2B growth marketing or acquisition with a focus on the US market
• •3+ years in a leadership role with direct responsibility for revenue numbers
• •Proven track record of managing and scaling multi million dollar budgets
• •Deep expertise in Paid Acquisition and hands-on knowledge of Product-Led Growth (PLG) strategies
• •Strong product marketing experience including market analysis, competitive positioning, and launch strategy
• •Experience in building a market/function from scratch and structuring ambiguous mandates
• •Proficiency in Paid Acquisition channels (SEM, Paid Social, Programmatic)
• •Proficient in CRM (Salesforce) and marketing automation (Pardot/Marketing Cloud) alignment
• •Strong analytical skills with experience in revenue attribution, LTV analysis, and A/B testing methodologies
• •Exceptional organizational skills and comfort collaborating across senior-level stakeholders
• •Proactive self-starter with a structured and analytical mindset
• •Comfortable working in a fast-paced environment with ambiguity
• •High sense of ownership and accountability for revenue targets
• •Strong communication skills, capable of aligning priorities and resources across functions

Tasks

• •Define and own the US GTM strategy
• •Ensure integration between product marketing, brand messaging, and acquisition programs
• •Take accountability for US revenue targets
• •Manage and scale paid acquisition budgets
• •Lead the structuring of US market operations
• •Define processes for cross-functional collaboration
• •Serve as the primary liaison with the Product team
• •Synthesize US market needs and customer feedback
• •Guide the product roadmap for the US region
• •Align GTM activities with PLG principles and sales requirements
• •Design and optimize paid media campaigns
• •Maximize ROI and customer acquisition efficiency
• •Guide the strategy for acquisition and nurturing campaigns
• •Support both no-touch and high-touch funnels
• •Drive A/B testing and experimentation across channels
• •Monitor US market channel performance and pipeline health
• •Report on revenue attribution

Tools & Technologies

Benefits