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EQ
EQS Group
27d ago

Senior Manager, Marketing Technology & Operations(m/w/x)

München
Full-timeWith Home OfficeSenior

Description

In this role, you will lead a dynamic marketing automation team, driving impactful campaigns through a well-architected HubSpot technology stack. Your expertise will guide strategic initiatives, optimize operations, and foster a data-driven culture within the marketing team.

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Requirements

  • •Bachelor’s degree in marketing, business, information technology, or related field
  • •8+ years of experience in marketing operations, marketing technology, or related role
  • •Minimum 3+ years of direct people management experience
  • •Expert-level experience with HubSpot platform
  • •Deep experience with CRM systems, Salesforce preferred
  • •Proven track record of managing a complex B2B MarTech stack
  • •Strategic mindset to translate business objectives into technical roadmap
  • •Excellent analytical skills and passion for data-driven decisions
  • •Strong project management skills in a fast-paced environment
  • •Exceptional communication and collaboration skills, fluent in English

Education

Bachelor's degree

Work Experience

3 - 10 years

Tasks

  • •Lead and mentor a high-performing marketing automation team
  • •Develop and own the strategic roadmap for the HubSpot technology stack
  • •Act as a strategic partner to marketing and sales leadership
  • •Manage vendor relationships and budgets for marketing technology platforms
  • •Architect and optimize the technology stack for demand generation and ABM
  • •Serve as the primary HubSpot system owner and expert
  • •Select and manage tools that connect to HubSpot
  • •Manage data synchronization between HubSpot and Salesforce
  • •Guide the team in activating multi-channel campaigns
  • •Oversee the design and execution of automation programs for the customer lifecycle
  • •Establish marketing operations best practices and governance
  • •Own marketing reporting systems and establish KPIs
  • •Translate data into actionable insights for stakeholders
  • •Champion a data-first culture within the marketing team

Tools & Technologies

HubSpotSalesforce

Languages

English – Business Fluent

Benefits

Flexible Working

  • •Flexible working hours
  • •Hybrid-working model
  • •Ability to work from abroad within the EU

Team Events

  • •Regular team events

Learning & Development

  • •Lifelong learning support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of EQS Group and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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