Description

In this role, you will be at the forefront of enhancing Zalando's presence in Poland and the Baltics, managing local marketing efforts, and driving traffic to the platform. Your day-to-day responsibilities will involve strategic planning, market analysis, and collaboration with agencies to ensure the brand resonates with local customers.

Requirements

• •5-7 years of professional experience as a marketing generalist
• •Strong understanding of Offline and Online Marketing Channels and Media
• •Proven experience in marketing budget management and campaign execution
• •Strong analytical skills to interpret consumer insights and trends
• •Deep knowledge of the Polish market and local consumers
• •Team player and well-organized

Tasks

• •Develop Zalando's brand in Poland and the Baltics
• •Manage local marketing activities to strengthen brand presence
• •Drive traffic to local sites and app
• •Identify consumer and competitive insights for marketing strategy
• •Plan and execute an annual marketing plan with budget management
• •Monitor market trends to find growth opportunities
• •Roll out global campaigns with local adaptations
• •Activate Zalando propositions for market relevance
• •Manage local media, creative, and influencer agencies
• •Ensure consistent brand communication across all channels

Benefits