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Senior Manager, Content Specialist Germany(m/w/x)
Structuring content libraries for GenAI creation and reuse at a biopharmaceutical company, implementing metadata standards. Proficiency in Digital Asset Management (DAM) and content governance standards required. Shaping GenAI content creation and reuse strategies.
Requirements
- Fluency in English and German
- Deep understanding of content governance, metadata standards, tagging protocols, and compliance
- Cross-functional collaboration with brand teams, agencies, and regulatory stakeholders
- Proficiency in Digital Asset Management (DAM) for enterprise content libraries
- Strong analytical thinking for data interpretation and process optimization
- Innovation and adaptability in GenAI strategies and content ecosystems
- Focus on operational excellence, efficiency, accuracy, and continuous improvement
- Expertise in production timelines, vendor coordination, and multi-channel content delivery
- Familiarity with production tools and platforms for workflow management and version control
- Ability to oversee localization and adaptation processes for global markets
- Strong problem-solving skills for production bottlenecks and speed-to-market
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred
- 7+ years in content strategy, digital asset management, or marketing operations within a regulated industry (pharma experience strongly preferred)
- Proven track record in managing enterprise content ecosystems and implementing metadata standards
- Familiarity with DAM platforms (AEM, Veeva Vault PromoMats) and content governance tools
- Solid understanding of AI-driven content generation and related technologies
- Strong communication and stakeholder management skills
- Ability to lead cross-functional initiatives and drive process improvements
- Fluency in English and German
Tasks
- Build and maintain structured content libraries (claims, photography, references).
- Enable GenAI-driven content creation and reuse.
- Implement local metadata and taxonomy standards.
- Ensure tagging accuracy and metadata integrity.
- Enable enterprise content searchability and insights.
- Execute seamless asset transfer across systems.
- Monitor and resolve production bottlenecks.
- Ensure adherence to BMS metadata standards.
- Support BMS claims management.
- Drive content quality and compliance practices.
- Promote efficient, searchable content management.
- Oversee end-to-end content production workflows.
- Deliver timely, compliant, high-quality assets.
- Partner with US team on global content standards.
- Adapt and translate global content.
- Optimize Mosaic content for reuse.
- Continuously improve metadata and taxonomy frameworks.
- Maximize content discoverability and reuse.
- Validate asset alignment with brand strategy.
- Validate asset alignment with compliance requirements.
- Validate asset alignment with style standards.
- Liaise with MLR/PromoMats stakeholders.
- Coordinate with AORs, CASA, and Mosaic.
- Uphold content integrity and ensure timely delivery.
- Drive initiatives to optimize content processes.
- Implement initiatives to enhance analytics.
- Improve operational efficiency.
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- GenAI
- AEM
- Veeva Vault PromoMats
- DAM
- AI
Benefits
Other Benefits
- Reasonable workplace accommodations/adjustments
Mentorship & Coaching
- Ongoing role support
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Senior Manager, Content Specialist Germany(m/w/x)
Structuring content libraries for GenAI creation and reuse at a biopharmaceutical company, implementing metadata standards. Proficiency in Digital Asset Management (DAM) and content governance standards required. Shaping GenAI content creation and reuse strategies.
Requirements
- Fluency in English and German
- Deep understanding of content governance, metadata standards, tagging protocols, and compliance
- Cross-functional collaboration with brand teams, agencies, and regulatory stakeholders
- Proficiency in Digital Asset Management (DAM) for enterprise content libraries
- Strong analytical thinking for data interpretation and process optimization
- Innovation and adaptability in GenAI strategies and content ecosystems
- Focus on operational excellence, efficiency, accuracy, and continuous improvement
- Expertise in production timelines, vendor coordination, and multi-channel content delivery
- Familiarity with production tools and platforms for workflow management and version control
- Ability to oversee localization and adaptation processes for global markets
- Strong problem-solving skills for production bottlenecks and speed-to-market
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred
- 7+ years in content strategy, digital asset management, or marketing operations within a regulated industry (pharma experience strongly preferred)
- Proven track record in managing enterprise content ecosystems and implementing metadata standards
- Familiarity with DAM platforms (AEM, Veeva Vault PromoMats) and content governance tools
- Solid understanding of AI-driven content generation and related technologies
- Strong communication and stakeholder management skills
- Ability to lead cross-functional initiatives and drive process improvements
- Fluency in English and German
Tasks
- Build and maintain structured content libraries (claims, photography, references).
- Enable GenAI-driven content creation and reuse.
- Implement local metadata and taxonomy standards.
- Ensure tagging accuracy and metadata integrity.
- Enable enterprise content searchability and insights.
- Execute seamless asset transfer across systems.
- Monitor and resolve production bottlenecks.
- Ensure adherence to BMS metadata standards.
- Support BMS claims management.
- Drive content quality and compliance practices.
- Promote efficient, searchable content management.
- Oversee end-to-end content production workflows.
- Deliver timely, compliant, high-quality assets.
- Partner with US team on global content standards.
- Adapt and translate global content.
- Optimize Mosaic content for reuse.
- Continuously improve metadata and taxonomy frameworks.
- Maximize content discoverability and reuse.
- Validate asset alignment with brand strategy.
- Validate asset alignment with compliance requirements.
- Validate asset alignment with style standards.
- Liaise with MLR/PromoMats stakeholders.
- Coordinate with AORs, CASA, and Mosaic.
- Uphold content integrity and ensure timely delivery.
- Drive initiatives to optimize content processes.
- Implement initiatives to enhance analytics.
- Improve operational efficiency.
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- GenAI
- AEM
- Veeva Vault PromoMats
- DAM
- AI
Benefits
Other Benefits
- Reasonable workplace accommodations/adjustments
Mentorship & Coaching
- Ongoing role support
About the Company
Bristol Myers Squibb
Industry
Pharmaceuticals
Description
The company is dedicated to transforming patients’ lives through science and promotes global participation in clinical trials.
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