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PIPitch

Senior Lifecycle Marketing Manager(m/w/x)

Berlin
Full-timeOn-siteManagement

Optimizing post-acquisition funnels via email, in-app, and push notifications at a presentation platform. Knowledge of CRM/analytics platforms and statistical models required. Modern CRM tech stack.

Requirements

  • Experience in lifecycle marketing
  • Knowledge of CRM and analytics platforms
  • Comfortable with operational and strategic tasks
  • Growth mindset and willingness to learn
  • Experience with statistical models
  • Good instinct for design and copy
  • Some experience with HTML and CSS
  • Thrives on complexity and details

Tasks

  • Optimize post-acquisition funnels via email, in-app, and push notifications.
  • Implement and maintain CRM tech stack for customer insights.
  • Manage marketing and sales customer data and user segmentation.
  • Develop a comprehensive view of the customer journey.
  • Identify growth opportunities within the customer journey.
  • Build a testing engine for CRM activities to optimize performance.
  • Grow referral and invite programs to increase adoption.
  • Develop retention strategies using content, social, and retargeting.

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • HTML
  • CSS
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Pitch and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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