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Senior Lifecycle Marketing Manager(m/w/x)
Optimizing post-acquisition funnels via email, in-app, and push notifications at a presentation platform. Knowledge of CRM/analytics platforms and statistical models required. Modern CRM tech stack.
Requirements
- Experience in lifecycle marketing
- Knowledge of CRM and analytics platforms
- Comfortable with operational and strategic tasks
- Growth mindset and willingness to learn
- Experience with statistical models
- Good instinct for design and copy
- Some experience with HTML and CSS
- Thrives on complexity and details
Tasks
- Optimize post-acquisition funnels via email, in-app, and push notifications.
- Implement and maintain CRM tech stack for customer insights.
- Manage marketing and sales customer data and user segmentation.
- Develop a comprehensive view of the customer journey.
- Identify growth opportunities within the customer journey.
- Build a testing engine for CRM activities to optimize performance.
- Grow referral and invite programs to increase adoption.
- Develop retention strategies using content, social, and retargeting.
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- HTML
- CSS
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Senior Lifecycle Marketing Manager(m/w/x)
Optimizing post-acquisition funnels via email, in-app, and push notifications at a presentation platform. Knowledge of CRM/analytics platforms and statistical models required. Modern CRM tech stack.
Requirements
- Experience in lifecycle marketing
- Knowledge of CRM and analytics platforms
- Comfortable with operational and strategic tasks
- Growth mindset and willingness to learn
- Experience with statistical models
- Good instinct for design and copy
- Some experience with HTML and CSS
- Thrives on complexity and details
Tasks
- Optimize post-acquisition funnels via email, in-app, and push notifications.
- Implement and maintain CRM tech stack for customer insights.
- Manage marketing and sales customer data and user segmentation.
- Develop a comprehensive view of the customer journey.
- Identify growth opportunities within the customer journey.
- Build a testing engine for CRM activities to optimize performance.
- Grow referral and invite programs to increase adoption.
- Develop retention strategies using content, social, and retargeting.
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- HTML
- CSS
About the Company
Pitch
Industry
IT
Description
Pitch, founded by the team behind Wunderlist, is a platform that makes it easy for teams to collaborate on beautiful presentations. The company values diversity and inclusivity, welcoming people from all backgrounds.
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