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ALAlmedia

Senior CRM Marketing Manager(m/w/x)

Berlin
Full-timeOn-siteSenior

Designing complex lifecycle journeys and maintaining CRM technical health in Braze. Deep Braze experience, API documentation understanding, and analytical mindset required. Equity in Almedia, transport subsidy, and language learning.

Requirements

  • Deep, hands-on Braze experience (Canvas, Liquid scripting, Connected Content, Audience orchestration)
  • Strong CRM architecture understanding
  • Ability to read API documentation
  • Ability to define events and user schemas with backend engineers
  • Analytical mindset for data flow tracing
  • Experience managing deliverability at scale
  • Knowledge of spam prevention and resolution
  • Prior experience inheriting and structuring messy CRM setups
  • Pride in clean, well-structured setup
  • Care for naming conventions and flow logic
  • Avoidance of technical debt
  • Push beyond basic conditional flows
  • Creation of smart, automated, data-informed journeys
  • Balance long-term roadmap with immediate fires
  • Prioritization of problems

Tasks

  • Design complex lifecycle journeys in Braze
  • Maintain CRM technical health in Braze
  • Script and QA data workflows
  • Monitor and troubleshoot deliverability issues
  • Ensure seamless data flow with Engineering and Data teams
  • Define custom attributes and API triggers
  • Build rigorous experimentation frameworks
  • Conduct multi-channel experiments
  • Identify and resolve deliverability problems proactively
  • Ensure long-term sustainability of CRM decisions

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Braze
  • Canvas
  • Liquid scripting
  • Connected Content
  • Audience orchestration
  • CRM
  • API

Benefits

Competitive Pay

  • Equity in Almedia

Public Transport Subsidies

  • Transport subsidy

Free or Subsidized Food

  • Breakfasts and lunches

Learning & Development

  • Language learning

Healthcare & Fitness

  • Urban Sports Club
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Almedia and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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