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PI
Pitch
6mo ago

Senior Lifecycle Marketing Manager(m/w/x)

Berlin
Full-timeOn-siteManagement

Description

You will optimize customer engagement across various channels, manage CRM tools, and develop strategies to enhance customer retention and growth opportunities.

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Requirements

  • •Experience in lifecycle marketing
  • •Knowledge of CRM and analytics platforms
  • •Comfortable with operational and strategic tasks
  • •Growth mindset and willingness to learn
  • •Experience with statistical models
  • •Good instinct for design and copy
  • •Some experience with HTML and CSS
  • •Thrives on complexity and details

Work Experience

approx. 4 - 6 years

Tasks

  • •Optimize post-acquisition funnels via email, in-app, and push notifications.
  • •Implement and maintain CRM tech stack for customer insights.
  • •Manage marketing and sales customer data and user segmentation.
  • •Develop a comprehensive view of the customer journey.
  • •Identify growth opportunities within the customer journey.
  • •Build a testing engine for CRM activities to optimize performance.
  • •Grow referral and invite programs to increase adoption.
  • •Develop retention strategies using content, social, and retargeting.

Tools & Technologies

HTMLCSS

Languages

English – Business Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Pitch and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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