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SPSPREAD GmbH

Senior Enterprise Marketing Manager(m/w/x)

Berlin
Full-timeWith Home OfficeSenior
AI/ML

AI-driven marketing for engineering intelligence platform, focusing on executive relationships and account-based plays. 5+ years B2B enterprise marketing experience required. 30 vacation days, Deutschlandticket mobility budget.

Requirements

  • 5+ years B2B enterprise marketing, demand generation, or ABX
  • Direct marketing to engineering leaders, R&D executives, or C-level decision-makers
  • Engineering degree or deep marketing experience to engineers
  • Conversational knowledge of E/E architecture, PLM, or systems engineering
  • Proven track record building enterprise pipeline via account-based programs
  • Comfortable in executive-level settings
  • Experience running or contributing to curated events, exec roundtables, or account-specific activations
  • Strong ABX execution skills, not just planning
  • Ability to run multi-touch programs end-to-end with Sales
  • Confidence working with data and performance signals
  • Partnering with RevOps for measurement and reporting
  • Hands-on experience using AI tools for marketing
  • Experience in enterprise solution selling environments
  • Based in Berlin or willing to relocate

Tasks

  • Drive pipeline growth through executive relationships, curated events, and account-based plays
  • Design marketing programs to accelerate stage progression in Tier-1 accounts
  • Build multi-threading depth with senior engineering and C-level leaders
  • Scale marketing efforts using AI and automation
  • Align with Sales on named accounts
  • Own campaign strategy and execution across ABX, events, and digital channels
  • Measure marketing impact against pipeline
  • Use AI to multiply output and eliminate repetitive work
  • Design and execute marketing programs for enterprise pipeline in Tier-1 accounts
  • Use AI and automation to scale personalization and generate content variants
  • Automate reporting and follow-up using AI and automation
  • Build and run ABX plays for priority accounts
  • Develop persona-specific targeting for ABX plays
  • Create multi-touch sequences for ABX plays
  • Develop coordinated entry narratives aligned with Sales
  • Own strategy, audience, KPIs, and quality for executive events
  • Steer delivery of executive events through agencies and partners
  • Represent SPREAD at industry events for engineering leaders
  • Develop account activation plans for industry events
  • Achieve measurable pipeline outcomes at industry events
  • Partner with RevOps to operationalize tracking and attribution
  • Partner with RevOps to operationalize automation
  • Define KPI standards with RevOps
  • Iterate on marketing based on performance data
  • Collaborate with Product Marketing on positioning
  • Collaborate with Product Marketing on content
  • Collaborate with Product Marketing on enablement
  • Build repeatable marketing motions across channels
  • Compound pipeline impact quarter over quarter

Work Experience

  • 5 years

Education

  • Bachelor's degree

Languages

  • EnglishNative
  • GermanBusiness Fluent

Tools & Technologies

  • AI tools

Benefits

Competitive Pay

  • Attractive compensation

Learning & Development

  • Annual learning budget

Public Transport Subsidies

  • Deutschlandticket mobility budget

Healthcare & Fitness

  • Urban Sports partnership

More Vacation Days

  • 30 vacation days

Workation & Sabbatical

  • Workation options

Purpose-Driven Work

  • One paid volunteering day

Free or Subsidized Food

  • Lunch provided three times per week
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of SPREAD GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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