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A1A11

Senior Marketing Manager(m/w/x)

Berlin, München
Full-timeWith Home OfficeSenior
AI/ML

German marketing strategy for legal professionals, building demand generation for Tech-Unicorns in Europe. 5+ years B2B marketing, demand generation experience, and native German skills required. Equity participation and performance bonuses.

Requirements

  • 5+ years B2B marketing experience
  • Experience in demand generation and performance marketing
  • Founder mentality and comfort with ambiguity
  • Project management and budget management skills
  • Native-level German and fluent English skills
  • Familiarity with modern marketing and event tools

Tasks

  • Own and execute the German marketing strategy
  • Build a demand generation engine for qualified pipeline
  • Translate global positioning into local messaging for legal professionals
  • Drive brand awareness across digital and event channels
  • Manage partnerships within the German legal-tech ecosystem
  • Collaborate with Sales, Product, and Founders on commercial goals
  • Develop integrated marketing campaigns across multiple platforms
  • Optimize performance on LinkedIn and Google paid channels
  • Plan the company’s presence at industry conferences and meetups
  • Create and localize content for German legal audiences
  • Track marketing KPIs, pipeline contribution, and ROI

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanNative
  • EnglishBusiness Fluent

Tools & Technologies

  • CRM
  • HubSpot
  • LinkedIn Campaign Manager
  • Luma
  • Brella

Benefits

Flexible Working

  • Hybrid work setting

Competitive Pay

  • Equity participation

Bonuses & Incentives

  • Performance bonuses

Informal Culture

  • Ambitious, smart, international team

Career Advancement

  • Growth opportunities

Team Events

  • Regular team retreats
  • Regular off-sites
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of A11 and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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