SPREAD GmbH
Senior Enterprise Marketing Manager(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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SPSPREAD GmbH
Senior Field Marketing Manager(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Nejo AI Summary
Campaigns for automotive, defense, and industrial accounts, leveraging AI for personalization. B2B field marketing experience with engineering leaders required. 30 vacation days, mobility budget.
Requirements
- 5+ years B2B field marketing, demand generation, or enterprise ABM
- Direct experience marketing to engineering or R&D leaders
- Engineering degree or deep demonstrable experience marketing to engineers
- Conversational knowledge of E/E architecture, PLM, or systems engineering
- Proven track record building enterprise pipeline
- Experience with campaigns supporting 100K+ ACV motions
- Strong ABM execution skills, not just planning
- Ability to run multi-touch programs end-to-end
- Strong event strategy capability
- Experience steering agencies or partners for premium execution
- Confidence working with data and performance signals
- Partnering with RevOps for clean measurement and reporting
- Hands-on experience using AI tools for content generation
- Hands-on experience using AI tools for campaign personalization
- Hands-on experience using AI tools for analytics
- Hands-on experience using AI tools for workflow automation
- Experience in enterprise solution selling environments
- Target buyers are large OEMs or Tier 1 suppliers
- Willingness to relocate to Berlin
Tasks
- Design and execute integrated campaigns for automotive, defense, and industrial accounts
- Manage campaign ROI and pipeline targets with Sales
- Prioritize accounts and meet Sales goals
- Use AI and automation to scale personalization and reporting
- Eliminate repetitive work through automation
- Build and run ABM plays for top-tier enterprise accounts
- Define targeting, messaging, and conversion paths for ABM
- Own strategy, KPIs, and QA for flagship owned events
- Steer external agencies for event delivery
- Represent SPREAD at industry events and conferences
- Develop account activation plans for events
- Partner with RevOps to operationalize tracking and attribution
- Define KPI standards and use data for iteration
- Collaborate with Product Marketing on positioning and content
- Develop enablement materials for technical buyers
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Native
- German – Business Fluent
Tools & Technologies
- AI tools
Benefits
Competitive Pay
- Attractive compensation
Learning & Development
- Annual learning budget
Additional Allowances
- Mobility budget
Healthcare & Fitness
- Urban Sports partnership
More Vacation Days
- 30 vacation days
Workation & Sabbatical
- Workation options
Purpose-Driven Work
- Paid volunteering day
Free or Subsidized Food
- Lunch provided three times per week
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of SPREAD GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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SPSPREAD GmbH
Senior Field Marketing Manager(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Nejo AI Summary
Campaigns for automotive, defense, and industrial accounts, leveraging AI for personalization. B2B field marketing experience with engineering leaders required. 30 vacation days, mobility budget.
Requirements
- 5+ years B2B field marketing, demand generation, or enterprise ABM
- Direct experience marketing to engineering or R&D leaders
- Engineering degree or deep demonstrable experience marketing to engineers
- Conversational knowledge of E/E architecture, PLM, or systems engineering
- Proven track record building enterprise pipeline
- Experience with campaigns supporting 100K+ ACV motions
- Strong ABM execution skills, not just planning
- Ability to run multi-touch programs end-to-end
- Strong event strategy capability
- Experience steering agencies or partners for premium execution
- Confidence working with data and performance signals
- Partnering with RevOps for clean measurement and reporting
- Hands-on experience using AI tools for content generation
- Hands-on experience using AI tools for campaign personalization
- Hands-on experience using AI tools for analytics
- Hands-on experience using AI tools for workflow automation
- Experience in enterprise solution selling environments
- Target buyers are large OEMs or Tier 1 suppliers
- Willingness to relocate to Berlin
Tasks
- Design and execute integrated campaigns for automotive, defense, and industrial accounts
- Manage campaign ROI and pipeline targets with Sales
- Prioritize accounts and meet Sales goals
- Use AI and automation to scale personalization and reporting
- Eliminate repetitive work through automation
- Build and run ABM plays for top-tier enterprise accounts
- Define targeting, messaging, and conversion paths for ABM
- Own strategy, KPIs, and QA for flagship owned events
- Steer external agencies for event delivery
- Represent SPREAD at industry events and conferences
- Develop account activation plans for events
- Partner with RevOps to operationalize tracking and attribution
- Define KPI standards and use data for iteration
- Collaborate with Product Marketing on positioning and content
- Develop enablement materials for technical buyers
Work Experience
- 5 years
Education
- Bachelor's degree
Languages
- English – Native
- German – Business Fluent
Tools & Technologies
- AI tools
Benefits
Competitive Pay
- Attractive compensation
Learning & Development
- Annual learning budget
Additional Allowances
- Mobility budget
Healthcare & Fitness
- Urban Sports partnership
More Vacation Days
- 30 vacation days
Workation & Sabbatical
- Workation options
Purpose-Driven Work
- Paid volunteering day
Free or Subsidized Food
- Lunch provided three times per week
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of SPREAD GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
SPREAD GmbH
Industry
Engineering
Description
SPREAD enables engineering teams to navigate software-defined vehicles, transforming data into actionable Engineering Intelligence.
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